Continuing Medical Education (CME) is a requirement for care providers, but that doesn’t mean doctors will line up to sign up for your next CME course. Increasing course registration starts with your marketing efforts. When doctors don’t know about the opportunity, they aren’t going to sign up. Even if they do know, if the materials you’re presenting don’t impact their practice, why would they bother to enroll for medical webinars? Implement these tactics to figure out the best ways to give your next course a big registration boost.
How to pursue healthcare professionals to enroll for medical webinars?
Social media : Engaging with twitter and Instagram platforms helps a lot. By using hashtags in these platforms can generate a good response and spread awareness. Discussions in a Twitter chat can include topics that are going to be touched on at your medical conference or news affecting your specialization.
Reach out : Reach out to the previous attendees, using emails, SMS about the upcoming webinars. Keep in touch with them since the last event through newsletters, special promotions, follow-up surveys and other interesting content.
Ask for Testimonials Your event’s registration page should drive visitors to your overall goal of event
signups. Optimization tips include removing anything from the page that might distract visitors from registering, creating a call-to-action button, and implementing copy that emphasizes the value of your conference. Also, make it easy for visitors to get in touch with you if they have any questions.
Survey : Take a short survey with the past attendees and ask them about the mode they would like to be reached, how they found these webinars.
Targeted ads : With LinkedIn’s targeted advertising platform, you’re able to get a clear picture of the audience you are reaching. LinkedIn ads are a paid advertising method, however, well worth it for the targeting features.
Enhance the event page : Remove unnecessary/ unwanted content that might distract the audience from registering make it easy for visitors to get in touch with you if they have any questions