Face-to-face interactions between pharma and physicians have essentially ceased overnight during the COVID-19 pandemic, but that doesn’t mean HCPs have stopped looking for new medical information. In fact, they are engaging with digital education platforms more than ever before, suggesting that these channels could fill the gaps now left in pharma’s marketing program i.e. pharma marketers can boost physicians. In fact, they are engaging with digital education platforms more than ever before, suggesting that these channels could fill the gaps now left in pharma’s marketing programs. And as healthcare brands continue to advance marketing tactics in the space, these methods can raise physician engagement on telehealth platforms.

Identify opportune moments to reach physicians
In physician marketing, timing is a vital factor for the amount of traction a campaign can achieve. A message that is delivered with information that relates to the current mindset of a physician garners greater engagement. Every message is not created equal, because when and how it’s delivered correlates to how successful the campaign will be. The effectiveness of a campaign requires the message to resonate. A patient’s visit is a favorable opportunity to interact with physicians since physicians are attentive to the patient’s needs and are open to receiving relevant messages.

Trigger-based messages amplify real-time communications
Point-of-Care networks, which include telehealth platforms, provide an opportunity to engage with physicians in real time. Hence, trigger-based messages provide marketers with an advantageous approach to interact with physicians and captivate their target audience at the ideal time. The telehealth path empowers pharma marketers to share messages at moments that are relevant during the physician’s journey while tending to a patient.

The telemedicine market is projected to surge up to $175 billion by 2026. In addition, the Covid-19 outbreak has altered the amount of time physicians are spending on digital platforms. While the pandemic has led pharma marketers to follow suit and embrace digital marketing communications as part of their plans, the benefits of investing in telehealth platforms to engage physicians are numerous and provide a tremendous opportunity and pharma marketers can boost physicians. And as healthcare brands continue to advance marketing tactics in the space, these methods can raise physician engagement on telehealth platforms. As more campaigns are generated, pharmaceutical marketers will have more insights to enhance exchanges with physicians to deliver impactful hyper-personalized campaigns.