Employee advocacy is the method used to promote brands and initiatives, usually on social media and other digital channels, through people who work for their business in a genuine and reliable way. How does

Employee advocacy and social selling work together? 

The sales team participating in the employee advocacy program has consistent messages and  goals on social media. It also gives you confidence in sharing content and connecting with others.  All curated content of the employee advocacy program is usually reviewed by the marketing team that manages the program. This allows program members to know that this type of news and content is not only okay, but also what we want to share. People often hesitate to promote their brand or share content on social media because they don’t know if it’s a brand or if the organization is okay with it. However, the employee advocacy program allows you to be more active without worrying about incorrect posts. 

By becoming active  and sharing content on social media, people have the opportunity to connect with you on social media. If one employee posts, the message is 24 times more likely to be re-shared compared to other employees. According to MSLGroup, the same message was posted by  the brand. 

You can also promote your company’s brand while building credibility, follow-up, influence, and your own personal brand by sharing insightful content on social media. 

Increase your credibility by publishing insightful content about industry trends and challenges and interacting with industry influencers and analysts. People will find out what you are doing and what you are sharing, and they will see that you know what you are talking about. They may try to start a conversation with you about an industry issue or ask you a question to get your thoughts on a related topic. 

This will encourage people to interact with you, build a presence with your social followers, increase your leads and close more deals. Potential buyers tend to create multiple digital contacts before contracting with the seller. They may visit your website, read your blog, watch your video, and read some of your social posts and social interactions. 

That is, if someone is interested in your brand but wants to know more about it before talking to the seller, the presence of your social media, just as you would enhance your website. Strengthen your brand’s presence at and at other outlets. 

By building a presence on social media  and influence  on your sales team, you can easily connect and interact with people who are interested in your brand. For example, you can send a message to  someone on LinkedIn or Twitter without making a phone call, or you can abandon your email address and become the official lead.

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