Gamification in medical can be used to encourage better medication management as a method to save the global healthcare industry billions every year.
The cost of people failing to take their medication isn’t a small one or an issue that’s restricted to certain countries. In the U.K., it’s estimated that £300 million is wasted on medicines in the NHS (National Health Service) in England every year, while in the U.S., research indicates the figure could be as high as $289 billion annually.
1. Onboarding
The best video games teach you how to play the moment you pick up the controller. By starting off with simple tasks like exploring your application or logging their vital statistics for the first time, gamification eases your player customers into the process, building confidence and satisfaction with every achievement.
2. Goals
Clear, concrete goals keep player customers on track, focusing them on the end result and motivating them to get there. Many games are guided by one main goal, but each step along the way is another, smaller goal. These micro-goals keep players engaged with puzzles, challenges, and tasks.
When gamifying your digital experiences, remember that each micro-goal should tie back into the main mission. See each step as an opportunity to interact purposefully with your patients, educating them about what they can do for optimal health – and how taking control of their treatment plan can help them achieve their goals.
3. Fast Feedback
Whether positive or negative, give players and patients feedback instantly. With on-screen notifications, text messages, or emails, gamification in medical allows you to speak directly with patients, encouraging them to reach their goals, congratulating them on their latest milestone, or providing advice so that they can improve.
4. Transparency
In games, a person always knows where he or she stands. A key feature of many gamification in medical programs is showing individuals and teams their metrics and progress in real-time, so everyone knows exactly where they are and what skills they need to improve. Status trackers, levels, badges, and point totals tell players where they are within the game itself.
5. Leveling Up
Like badges, leveling up shows how far a player patient has come. While everyone starts out at square one, in any community there is a sense of achievement and status to reaching a higher “level.” Along with level increases, missions and challenges should increase in complexity or difficulty, allowing player patients to access new and exciting activities, badges, and milestones.
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