Pharmaceutical marketing, every day different companies bringing different brands with continuously increasing the size of market. In this competition medical practitioner and physicians are the key customers for this industry. Physicians are actually the ultimate decision holder of which brand should be prescribed to their patients. Therefore, all the marketing strategies are being focused towards […]
Author Archives: leon
Why do doctors still think pharma does not influence them?
The relationship between doctors and pharma companies is the subject of intense scrutiny—there is widespread skepticism about the intent of industry and concern for the vulnerability of doctors in the relationship. Unfortunately, the debate on how pharma does not influence this relationship forward has become polarized: industry argues that collaboration with physicians is essential to […]
Medical representatives (MRs) are the greatest assets in Pharma marketing.
With the advent of more complex or/and specialty medicines and launch of new companies/molecules/brands, the industry continues to add new layers of Medical representatives. With increasing competition, the industry continues to further add MRs to improve coverage of untapped doctors/regions/locations. The line-up outside the doctor clinics are only getting longer by the day, drastically reducing […]
Mechanism of e-detailing for medical representative in pharmaceutical marketing?
Mechanism of e-detailing describes the use of IT tools for promotional activities—delivering information for pharmaceutical products to customers (health professionals, medical personnel, and patients). It includes using electronic channels to interact with customers, as well as electronic support for sales reps in their everyday work. It is a strong and potential tool in the pharmaceutical […]
Medical Writing – What Does a Medical Writer Do?
High-quality tailored medical information can allow patients to become more aware and responsible for their health, and to respond better and more quickly to their health problems. With right knowledge, patients can feel more in control and effectively participate in the decision-making concerning their healthcare and life. Health professionals must exert continuous efforts to ensure […]
What is a Medical Science Liaison?
The Medical Science Liaison (MSL) is a specific role within the pharmaceutical, biotechnology, medical device, CRO and other healthcare industries. They concentrate on a specific therapeutic areas (e.g. Oncology, Cardiology, CNS, Hematology, Women’s Health Care) and disease states (e.g. Rheumatoid Arthritis, Cardiovascular Disease, Diabetes). MSLs have advanced scientific training and academic credentials generally consisting of […]
Engagement Reboot: Addressing Health Audience Challenges
Between now and the time when mass vaccination becomes a reality, the idea of keeping our Health Audience engaged, active and healthy has to become our purpose. So, as many of us find ourselves in the midst of another surge in COVID-19 numbers—and stress begins to build among our internal and external audiences—it’s critical that […]
Ongoing medical education is critical to healthcare professionals in clinical and research
Ongoing medical education is critical to healthcare professionals in clinical and research settings alike to ensure they remain current on the state-of-the-art in order to deliver the best care to patients. Medical communications is the communication of scientific, medical, pharmaceutical and biotechnology information and data to various audiences. This information includes updates on the latest […]
The burnout syndrome and how mindfulness can help in renewing physician engagement.
The current medical crisis is an unexpected global challenge. We have been forcibly evicted from comfortable routines. A novel virus, SARS-CoV-2, confounds established approaches. Confusion, anxiety and uncertainty abound. More than an intensive care phenomenon, this disaster is a crisis — public health and humanitarian. Pandemic solutions require the entire population to engage. Clinicians and […]
How HCPs See the Near Future of Medical Education
Today, patients are more “active” than ever before — while the knowledge-gathering stage in the traditional path to treatment was limited to consultation with friends and family, patients are now taking an increasingly active role in educating themselves and making their own decisions about their treatment options. The internet has played a major role in […]