With the world facing an unprecedented health crisis, one group is shouldering the brunt. The challenge is our healthcare workers, who are battling the threat from the front lines. Under the circumstances, pharma Sales Interactions representatives have naturally taken a back seat, with many healthcare providers closing down access. This reality is accelerating pharma firms’ […]
Author Archives: leon
How to apply Simulation-Based Learning in Medical Education?
Simulation is a method or technique that is employed to produce an experience without going through the real event. Simulation opens up opportunities that are not available in real event learning, such as apprenticeships, and at the same time provides a multifaceted safety container for learning. Safety containers are an important consideration for learners, especially […]
Medical education in India: more reforms are needed.
The cross-cultural exchanges between the people of India and their colonial rulers provides a fascinating insight into how these encounters shaped medicine and medical education in India. This article traces the history of how Indian medicine was transformed in the backdrop of colonialism and hegemony. It goes on to show how six decades after independence, […]
Implementing Peer – assisted learning in Medical Education for HCPs.
Peer-assisted learning (PAL) is a common teaching and learning method in medical education worldwide. In the setting of skills laboratories (skills labs), student tutors are often employed as an equivalent alternative to faculty teachers. The beneficial effects of Peer- assisted learning in medical education have been well-described in the literature. However, it is unclear whether […]
Online Medical Courses Are Impacting the Healthcare System
Online teaching has the potential to transcend geographical boundaries, is flexible, learner centered and can help students develop self-directed learning skills. The recently introduced competency-based curriculum has also advocated e-learning as an indispensable tool for self-directed learning. For effective online learning, good online teaching practices should be adopted. These include alignment of online teaching and […]
To market in the Pharma Industry, Content is crucial for attracting the attention of your prospects.
Remember that content is crucial for attracting the attention of your prospects. Content is what drives engagements, so make sure that you strike the right balance between being overly promotional and publishing content that the viewer wants to see. As one of the newer pharmaceutical marketing tactics to be used by drug manufacturers, social media […]
Tips for Choosing and Evaluating online Continuing Medical Education
Thanks to online and mobile learning, it is easier than ever to complete your national association and/or state-mandated Continuing Medical Education (online) requirements quickly, conveniently, and inexpensively. But with the influx of new providers coming to the market, it’s more important than ever to know what to look for. Choosing a CE provider that is […]
Virtual and Augmented Reality in Medical Education
Virtual reality (VR) and augmented reality (AR) are two contemporary simulation models that are currently upgrading medical education. VR provides a 3D and dynamic view of structures and the ability of the user to interact with them. The recent technological advances in haptics, display systems, and motion detection allow the user to have a realistic […]
Will COVID-19 Usher in a New Era in Pharma Marketing?
The pharma sector suffered a crippling blow as the pandemic made its way to the world unannounced, forcing sales representatives off the road and blocking them indoors. Marketers then turned to the medium which had been waiting to be explored to its full potential: digital, New Era in Pharma Marketing To reduce the risk of […]
Digital pharmaceutical marketing is transforming healthcare industry.
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing. Gone are the times of door-to-door sales and descriptive phone calls for pharmaceutical marketing. Digital marketing is […]