Over the last 20 years, Pharmaceutical marketing has moved from being traditional to social media. More than half the world’s population now uses social media, with user numbers edging towards four billion. The average person spends two hours and 24 minutes on social networking sites each day, according to stats on Backlinko. While this shift […]
Author Archives: leon
Pharma has never thought of engagement as a business model.
Pharma has never thought of engagement as a business model. Pharma executives, especially those selling generics, constantly seek salvation through differentiation for their products. Even then, surprisingly, they never consider services. Conventional marketing wisdom informs us that when brands cease to differentiate, salvation lies in services. Yet, pharma seems unmoved by conventional wisdom, continuing to […]
Patient Centricity and the Digital Transformation in Healthcare
“Patient centricity” can be outlined as the process whereby a service or solution is designed around the patient. A patient-centric approach is a way of establishing partnerships among physicians, patients, and their families in the healthcare system to align decisions with patients’ desires, requirements, and preferences. It also involves providing detailed information and support patients’ […]
The Race Against Digital Darwinism in pharma marketing.
It is heartening to see that Pharma marketers have finally decided to include digital into their marketing mix. Even if catalyzed by Covid, this is good news. Evan Schwartz called it “digital Darwinism” – a phenomenon that caused technology to evolve faster than the society which adopts it. Digital has become a new way of […]
Awareness frequency of pharma Brand Promotion to achieve the ROI.
Brand building is the aim of marketing. A big component of pharma brand promotion is communications, the purpose of which is to attract customers to our brand and to persuade them to support it. Historically, that has been accomplished primarily through advertising media–print, then radio and TV, and now digital. And while smart, goal oriented […]
Pharma marketing and drug lifecycle management
The complexity of today’s pharmaceutical market requires more efficient drug development and production. Drug lifecycle management(DLM) has the opportunity to make pharmaceutical production more effective and with lower risk – even in this vastly complex environment. The product lifecycle management creates and manages a company’s product-related intellectual capital starting from an idea to its final […]
What to look for in pharmaceutical marketing companies
The start of the calendar year, pharmaceutical companies look ahead to plan their media strategies. Some may be looking to use the services of a pharmaceutical marketing companies to take the heavy lifting whilst others are happy to go it alone. If you are deciding on enlisting the help of a marketing company, what should […]
How Wrigley Oral Healthcare Program helps to market the concept of Chewing Gum = Good oral health?
Wrigley announced the Wrigley Oral Healthcare Program is launching new resources to give dental professionals tips and insights to make the patient experience more enjoyable and, ultimately, help grow their practices. The Wrigley Oral Healthcare Program is said to have a longstanding commitment to partnering with dental professionals. The program reportedly draws on decades of […]
Pharma’s ‘marketing mindset’ holds back its use of doctor’s communities.
Many social media tools are available for health care professionals (HCPs), including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual reality and gaming environments. These tools can be used to improve or enhance professional networking and education, organizational promotion, patient care, patient education and public health programs. The pharmaceutical industry would benefit from […]
Opportunity for pharma marketing: Social media engagement with doctors
Physicians, patients and everyone else in the world now embrace Social media engagement/ digital tools to learn and connect with one another. In response to this interest in digital engagement, the pharmaceutical industry must embrace commercial strategies that reach, appeal to and educate an ever-expanding online audience. The healthcare profession is now going digital, following […]