A drug product recall is a request to return to the maker a batch or an entire production run of a product, usually due to the discovery of consumer safety issues. Recalls are costly to a company because they often loss their company name form the consumer. The reason for drug product recall may be […]
Author Archives: leon
The Future is Phygital: Physical and Digital for pharma marketers.
What is phygital? The future is Phygital Phygital simply combines the words physical and digital to create a new word: phygital. The future is Phygital, while it’s not exactly clear who coined the term, we started using it at the height of the COVID-19 pandemic. Why? Because we noticed more companies quickly adjusting their strategies […]
Ways pharma marketers can boost physician engagement via telehealth.
Face-to-face interactions between pharma and physicians have essentially ceased overnight during the COVID-19 pandemic, but that doesn’t mean HCPs have stopped looking for new medical information. In fact, they are engaging with digital education platforms more than ever before, suggesting that these channels could fill the gaps now left in pharma’s marketing program i.e. pharma […]
How Cancer Fools the Immune System into Developing the Disease
Cancer is a tricky disease, and a recent study from the Icahn School of Medicine at Mount Sinai shows just how cunning the disease can be. Research shows that cancer can fool Immune System, which normally repair the body, into actually helping develop the disease. The research, which was published in Nature, showed that early-stage […]
Marketing to the Rare Diseases Community
Diagnosing and treating a rare disease is difficult on a good day. Length of time to diagnosis (often more than five years), lack of therapies (there are effective therapies for less than five percent of 7,000 known rare diseases) and small patient populations (Rare Diseases Community) all lead to significant challenges for the healthcare industry […]
How to Commercialize an Orphan Drug
Orphan drugs (ODs) for rare diseases (RDs) present pharma companies with the opportunity to address a substantial unmet medical need. More than 500 orphan drugs have been approved for the treatment of rare diseases since the passage of the Orphan Drug Act (ODA) in 1983, and the pace is quickening. Commercialize an Orphan Drug, more […]
Pre-marketing clinical trials
Contract research organizations and pharmaceutical sponsors work with marketing clinical trials to reach patients interested in research. From connecting with local doctors to using digital outreach tools, agencies use a range of methods to capture the attention of patients and motivate them to take the next step. If you’re looking for recruitment support for your […]
Customer-Centric Multi-Channel Pharma Marketing
Most industries are adopting multichannel marketing (MCM), but the pharma sector lags behind compared to other industries. It is often said that the pharmaceutical industry can’t match the kind of advanced Multi-Channel Pharma Marketing seen in sectors such as the retail and travel industries because of the high level of regulation and how it can […]
How medical representative should demonstrate product demo in virtual meetings to physician.
e-Detailing techniques are constantly evolving, but several techniques stand out in medical sales training. Three important methods are virtual live e-detailing, e-detailing via online portal, demo in virtual meetings and scripted e-detailing, which can be done through an app. With virtual live e-Detailing, physicians have a PC or device pre-loaded with a webcam and specialized […]
Pharma and Health Care Professionals : How to increase Engagement
The answer comes from how well Pharma and Health Care professionals understand each other and can work with their needs so that engagement is appreciated, valuable and on their terms. It would be fair to say that the basics of this have generally been unchanged for years, with the need to inform, educate and support […]