Digital strategy has already transformed the pharma and healthcare industry in many ways such as greater levels of transparency, patient communication and drug development. In addition, due to its unrivalled cost-effectiveness, digital strategy marketing strategies offer a variety of meaningful ways to connect and treat prospective clients and customers. In this article, we […]
Author Archives: Mayur Kumar
COVID-19 Opens a New Era for Real World Evidence in Pharma
The COVID-19 pandemic is unarguably the most consequential global event of 2020. Lockdowns have crippled the global economy. The impact of pandemic will likely cascade over this decade as well. Almost all the industries are undergoing massive transformation and healthcare is no different. The COVID-19 pandemic and its enormous impact on healthcare systems has accelerated […]
Perception is Reality – Integrating Virtual and Augmented Reality Across Pharma
Augmented reality can take technology to a new level to improve patient outcomes and the healthcare journey. Augmented reality, the technology originally popularized as part of simulators and virtual reality games more than a decade ago, is gaining traction today in the pharma space. AR is related to a general concept called mediated reality, in […]
Augmented Reality in Pharma Industry: How the Game Changing?
Augmented reality (AR) and virtual reality (VR) are immersive technologies that combine virtual and real environments. Termed together, AR and VR are referred to as Extended Reality or XR technology and are rapidly redefining what’s possible in healthcare. Virtual reality (VR) experiences happen when the user is fully immersed in a virtual environment that […]
Metaverse Experience – Can Create A Boundless Healthcare Experience
The metaverse signals the end of the era of the smartphone. We all got accustomed to checking emails, doing work, paying bills and socializing over our mobile devices, but all of that is transitioning over to a new system. The metaverse will be a combination of using virtual reality and augmented reality technology to operate […]
Healthcare disruptors – Disrupting healthcare and patient experiences with unconventional methods
Healthcare disruptors are companies that are shifting the healthcare industry by making big changes that significantly redefine the way care is delivered. That means integrating new technologies, streamlining processes, and simply refusing to do things the way they’ve always been done. The biggest disruptors in healthcare include names like CVS and Aetna, Amazon, and […]
Digital skills gap – Companies are key to solving it
Companies which do not invest in digital skills, and rely on third parties to deliver their business transformation, risk losing relevance and their competitive edge in the digital landscape. While in the last number of years there has been much discussion about the digital skills challenge, there is still a massive issue about shortages […]
Bridging the digital divide – Inequalities in Digital Proficiency
The digital divide refers to the inequality in access to technology that exists between communities due to regional and demographic differences, particularly socio-economic groups. One of our goals as teachers is to help bridge the digital divide so that students can acquire the technological skills they will need to be successful as adults. While some […]
Pharma Digitalisation: Challenges and opportunities in transforming the pharma industry
Digital technologies have transformed many industries and are continuing to do the same. The pharmaceutical industry is not an exception to this anymore. Digital offerings have started revolutionizing all the facets of this industry now. Where the pharma industry focuses on identifying, evolving and marketing medicines, it faces tough challenges in managing everything from drug […]
The Future of Pharmaceutical Manufacturing
As the COVID-19 pandemic drives pharmaceutical companies to increase the resiliency of their supply chains, pharmaceutical manufacturers are looking to multi-product facilities to meet in-creased demand. Pharmaceutical Manufacturing while utilizing multi-product facilities can lead to cost savings and reduced timelines, it can also present several challenges—the first and foremost being the risk of cross-contamination. […]