Mobile apps also help to provide doctors, researchers, and patients with health information by monitoring vital signs in real-time. Healthcare facilities and patients have started using these mobile apps. This way, health-related information reaches the patients easier and engages patients more effectively. These dedicated mobile applications might feature various healthcare functions such as doctor […]
Author Archives: Mayur Kumar
Breaking down barriers to medical e-learning
Whether it’s for work, reading, socialising, or online shopping, I’ve spent more time online than offline during my waking hours, and I’m not alone. Insights from a 2021 global digital report shows that the average internet user now spends more than a third of their waking lives online! Whilst there has been a lot of […]
The Microbiome science: Unlocking the Bio Revolution
Life sciences R&D has operated without reliable data science to support evidence of correlations between a pharmaceutical product and the microbiome of the recipient; which in turn has a bearing on immune responses, allergic responses and more. Now, there is a growing acknowledgement of the role of the microbiome when modeling disease, wellness and the […]
Skill and talent lack – biggest challenge to digital transformation in pharma
Even before there was a coronavirus pandemic, boards ranked digital/technology disruption as their top business priority for 2020 — followed by obtaining the talent needed to execute tech transformation. But COVID-19 has escalated digital initiatives into digital imperatives, creating urgent pressure on HR leaders to work with their CEO, CFO and CIO to rethink skills […]
Customer-centricity in Medical Affairs Needs Human-centric Artificial Intelligence
Since its inception, the use of medical affairs expertise has significantly increased. The experts largely consist of medical science liaisons (MSLs) who liaise with KOLs as their unbiased, scientific partners. They also help pharma companies understand the unmet needs of these stakeholders, thereby enabling refinement of strategies. According to the benchmarks developed by the ZS […]
What is Decision Analytics & How Does it Help Life Sciences Business Intelligence?
What is Decision Analytics? Derived from Google Research and Development, DI combines behavioral research with AI/ML-based decision making for data-driven technology application. It enables the structured discovery of decision points and their decision context, which incorporates who the decision maker is, the default decision in the absence of data, what alternatives a user might choose, […]
Upskilling medical sales team in a data-driven world
Medical sales team have long been recognized for their medical and scientific expertise, straddling the worlds of science and clinical experience. With the rapid proliferation of health data – from real-world evidence, medical information queries, HCP behavioral data, social media content, scientific studies, and medical research – today’s medical sales teams have access to patient-centric […]
Multicultural Marketing in pharma – What can Pharma Brand Marketers Can Learn from Consumer Brands
Multicultural Marketing in pharma campaign strategy includes targeting people of different cultural backgrounds individually but with the brand’s same overarching touch. It’s all about meeting the needs of specific target audience segments instead of delivering an impersonal message designed for both everyone and no one in particular. We’ve compiled some of the most effective tactics […]
Multicultural Marketing in Pharma: A Competitive Advantage
As Peter Drucker, renowned educator, management consultant, and author, said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” This mantra holds true with multicultural marketing in the pharmaceutical industry. Successful pharmaceutical marketing should focus on providing personalized care to the right […]
How to become more patient-centric in pharma
The Indian pharma industry needs to revise and revamp its operating model and offerings, of equal importance is the flexibility and evolution of the regulatory system. Covid-19 has shown that a comprehensive patient-centric in pharma approach is the future of healthcare and the pharma industry. It must infuse and define the industry’s purpose and vision. […]