Today’s data-driven digital marketing relies on more than a single irrelevant metric, such as click-through rate, cost-per-acquisition (CPA), and cost-effectiveness (ROAS). To justify an investment, marketers need to show management and executive-level decision makers how these indicators affect their bottom line. Measuring Return on investment is more important than ever for content marketers. But are […]
Author Archives: Mayur Kumar
Data transparency will built the future of trust
Data transparency, Business have a customer “trust” issue. What’s more, the issue is deteriorating. Consistently, the news features are loaded up with associations selling, manhandling, and misusing customer information. Furthermore with ill defined situations that accompany advanced information driven abilities like computerized reasoning (AI) and AI (ML), we are going towards a few intriguing times. […]
Healthcare Content marketing and and Healthcare Content Writing Challenges for Pharma marketers
Healthcare Content marketing is an inbound strategy focused on creating and sharing content that reaches your target audience and encourages them to take specific actions. For companies servicing the pharmaceutical industry, this approach can bring significant benefits as it provides added value and a non-invasive way to educate viewers. What is the difference between […]
Pharma marketers guide to engage with Physicians and Patients
Pharma marketers guide, marketing strategy usually have a dual focus – HCPs and patients. Some highlevel elements apply to both groups, but different channels and formats work for HCPs than for patients in tactical execution. Pharmaceutical Content Marketing Pharma marketers guide with content marketing can help with the positioning of a new product, generate awareness […]
Miracle Drug – That advances health Changed the World
It`s easy to take a lot of today`s pharmaceutical offerings for granted. They`re staples in our medicine cabinets or constantly in our face via television commercials. But it wasn’t long ago that the pills and cures we don`t think twice about today seemed as far away as a cure for Ebola or Zika. The […]
Patient feedback Vs. Survey results: Diagnosing the disconnect with actionable data
A patient satisfaction survey is a set of questions used to collect patient’s feedback from a patient to measure patient satisfaction with the quality and care provided by the healthcare provider. The Patient Satisfaction Survey Questionnaire helps assess the basic indicators of overall patient care that help healthcare organizations understand the level of care provided […]
Patient’s experience – Focused by ROI
Patient’s experience, consumer based healthcare, patient driven care, consumer engagement are just some of the ways patient / provider interaction is being discussed. Healthcare consumers have choices, and they are exercising their choice creating a situation that forces providers to take into account patient likes, dislikes and most importantly, convenience. “When it comes to the […]
Transforming the patient experience – How can Pharma Industry focus on it
Transforming the patient experience and receiving care rely upon a complicated device of fitness providers—an surroundings wherein pharmaceutical organizations play a crucial function. When in search of care, sufferers gravitate to reports that different sufferers rated properly; while receiving care, they opt for reports that continuously meet or exceed their expectancies. To recognize how properly […]
Effective Content Creation – Basic Rules Explained
Effective Content Creation has as of now been acknowledged by Pharma advertisers as a strong direct to connect with specialists over the long haul and is currently the `’goto online methodology” of most brand and item leads. Effective Content Creation Institute reports that the best advertisers burned through 40% of their spending plan on content […]
Digital Transformation in Pharma Industry – Role, Importance and Need
Digital Transformation in the Pharma Industry is no exception. Digital products are beginning to revolutionize every aspect of the industry. As the pharmaceutical industry focuses on drug identification, development and commercialization, it faces difficult challenges in managing everything from drug development, clinical trials, pricing, product quality assessment to the drug supply chain. The latest technological […]