Digitally engaged physicians, the digital transformation of the medical industry has the potential to radically improve the ability of physicians, hospitals and organizations to treat patients and enable them to lead longer and healthier lives. Let’s take a look at some of the key trends in this digital transformation and the challenges facing the industry […]
Author Archives: Mayur Kumar
Rare disease drug – Tapping new tech helps marketers matchmaker for elusive patients
Rare disease drug treatments continue to be the focus of attention for drug developers, with the global market expected to grow from $ 161.4 billion in 2020 to over $ 547 billion in the beginning of the next decade. However, rare diseases are so rare that it can be difficult to sell medicines to treat […]
Boosting productivity of medical representatives
Boosting productivity is the job of a medical device sales rep is demanding and difficult. One of the many challenges you will encounter along the way is to stay motivated and achieve results that meet your goals. 1) Technology is your friend You don’t need the latest iPhones and iPads to sell medical devices, but […]
Pharmacist Burnout – A Cry for a Transformative Approach to Traditional Pharmacy Practice
Pharmacist Burnout Challenges such as overwrought performance goals that create insurmountable stress, a lack of control coupled with a flood of new graduates willing to work for low wages to pay off student debt, and dismally low reimbursement are all driving toward one result The danger of attempting to deliver patient care in such taxing […]
Non-Prescription Pharmacy Sales – Ways to Increase it
Non-Prescription Pharmacy Sales, the world of healthcare retailing is a highly competitive industry and has its own challenges. Healthcare products can be difficult to sell to consumers, but there are many things you can do to maximize your pharmacy’s potential revenue by improving the way you sell your healthcare products. Over the years, prescription drug […]
Employee Advocacy – Scaling Up Your Social Selling along with social media advocacy
Employee advocacy is the method used to promote brands and initiatives, usually on social media and other digital channels, through people who work for their business in a genuine and reliable way. How does Employee advocacy and social selling work together? The sales team participating in the employee advocacy program has consistent messages and goals […]
Approach to HCP engagement – Data driven method
Approach to HCP engagement, The behaviours of healthcare experts (HCPs) are converting and withinside the final 6 months, there was a big boom of their use of social media. Many HCPs had been posting on-line at extra than double their standard price and pharmaceutical groups had been accelerating their virtual plans and approaches through getting […]
Branding strategy – Comparison between Pharma and FMCG
Branding strategy of both the field Pharmacy is a science field that combines health and chemical sciences and is responsible for ensuring the safe and effective supply of medicines to patients. FMCG (Fast-moving Consumer Goods) is a term used by consumers in their daily lives. Examples: toothpaste, personal care products, hair care products. One of […]
Improving HCP engagement by In-person Channel Optimization Model
Improving HCP engagement, Many pharmaceutical companies are rethinking strategic partnerships and developing new features to support sales and marketing programs that are essential to continued success. These new features enable real-time engagement and decision making through HCP’s preferred channels. With this in mind, the pharmaceutical industry is in increasing demand for solutions that provide a […]
Data Analytics – Smart way to engage with HCP community
Companies now have a unique opportunity to rethink their customer retention strategies and find new technologies to serve health professionals (HCPs) more effectively. Leverage data analytics and key insights to deliver customized content and communication faster through HCP’s priority channels. In short, the pursuit of digital excellence must be a priority for life science brands […]