Visual medical communications Pharmaceutical companies have historically considered medical affairs to be a support function, but the role of the medical team in pharmaceutical product development is slowly moving from an executional one to a strategic one. With growing pressure from regulatory bodies, a greater need for transparency, and an escalated need for healthcare professionals, […]
Author Archives: Mayur Kumar
Marketing to Ophthalmologists – New Challenges
Marketing to Ophthalmologists The field of ophthalmology is changing, both in the way ophthalmologists do business and in the way they treat patients. As a result, marketers struggle to adapt to medical and financial turmoil. The need to maintain patients The days when patients were referred, treated, and then sent elsewhere due to the need […]
Digital marketing in medtech – The Rise of New technology
Digital marketing in medtech Digital transformation is currently on track in life sciences to better understand stakeholders, increase efficiency and facilitate customer-centric communication. And as the industry constantly introduces new types of digital services for healthcare professionals, payers, and patients, the pace of change continues to accelerate. In general life sciences, digital is big news. […]
Medical device brand – How to Evolve it from an OEM
Medical device brand OEM is an organization involved in the development of medical device products. OEM is an abbreviation for “Original Equipment Manufacturer”. Partner brand suppliers are actively contributing to the development of innovative healthcare solutions. Medical device OEMs can be diagnostic equipment manufacturers, therapeutic equipment manufacturers, mental health equipment manufacturers, or clinical equipment manufacturers. […]
Medical education strategy – Boosting it by Engaging Digital Opinion Leaders
Medical education strategy, the concept of HCP DOL is becoming more common and is the best way to get involved with an influential online HCP, whether or not it is identified at all. Support clients by finding a way to. They are considered as important as traditional key opinion leaders (KOLs), but what’s the right […]
Storytelling in healthcare marketing the Best Marketing Magic and How to Do It
Storytelling in healthcare marketing, we have access to video, one of the most powerful storytelling media ever created. However, health care marketers often do not understand the true potential of this medium. Can’t you believe it? Check out some of the shots below. It may look familiar. Pushing the limits As you can see, there […]
Role of Physicians KOL in clinical research for pharma industry
Role of Physicians KOL, The pharmaceutical industry has always focused on credibility, evidence and awareness. Partnering with Key Opinion Leader (KOL) is a way to build credibility and raise awareness of the diverse products and portfolios of pharmaceutical companies. As the industry continues to grow, so does the importance of KOL in pharmacies. Marketing Benefits […]
Social media strategy – Using it for social engagement
Social media strategy, healthcare institutions are enthusiastic about promoting patient involvement and profiting from involvement efforts. So what is the best example of patient involvement? Are there any lessons to be learned from past successes in patient involvement on social media? What is the best channel for patient engagement efforts? direct mail? Email? Social media? […]
Impact of patient engagement in Pharmaceutical Companies
Impact of patient engagement, Pharmaceutical companies are increasingly relying on patient collaboration. Organizations rely on patient referrals throughout drug development, from clinical trial recruitment to health literacy, improved diagnosis, how patients evaluate drugs, and actual product usage. In addition, companies want to hear from patients directly. Their story is a powerful motivation for those who […]
Increasing patient engagement with Pharmaceutical marketing
Increasing patient engagement, Pharmaceutical companies are transforming their approach and developing engagement strategies with the end consumer in mind. According to a global study of nearly 6,000 healthcare consumers, there are areas where pharmaceutical companies excel, while other areas need improvement. Read on for the biggest takeaways. Customer support is paramount This is the first […]