Pharmaceutical communication, Marketing of pharmaceutical companies in social media can rely on generating Internet traffic by the use of social networking sites. It enables direct contact with a target group, also reducing marketing costs. It aims at formation of a relationship between a pharmaceutical company and doctors or patients. This is not a method to […]
Author Archives: Mayur Kumar
Access to physicians – Failed attempts of Pharma Sales Reps
Access to physicians, Pharma professionals once coveted the job of pharma sales reps; at the height of its popularity, the position was held in the highest regard just a decade ago. As the last few years have passed, however, that has changed, and reps no longer need only to finish the job that DTC advertising […]
Pharmaceutical brand strategies – How are they different
Pharmaceutical brand strategies face many challenges while marketing their products. An industry that is highly regulated has heavy restrictions, an endless amount of data, and a target customer base that is limited and highly intelligent. The industry, therefore, seems to attract a lot of litigation due to false claims. When a new drug is introduced […]
Pharmaceutical Marketing techniques – Effectiveness Explained
Pharmaceutical Marketing techniques has made fundamental changes in business environments that are rarely achieved without the use of marketing activities. Whilst consumer marketing in the pharmaceutical industry has been proven to create a negative impact and pain, it has also achieved good and has changed perceptions for the better. The use of marketing provides a […]
Health app – Why It shouldn’t be built
Health app are there on the internet with an estimate of 15,000 apps on the market, and research shows that they are expected to grow by 25% annually. There are common issues with the development of these apps and other categories of apps. However, some technical and non-technical issues are industry-specific. As a non-app designer, […]
Pharmaceutical companies – How many types exist
Pharmaceutical companies directly and indirectly contribute to the health and well-being of people of all ages. From breakthrough treatments of chronic diseases and illnesses to everyday medicines, the pharmaceutical industry discovers, develops and manufactures a variety of medicines and treatments through different channels and different types of companies. Brand Developer Large and small companies make […]
Leveraging Design Thinking for pharmaceutical companies
Leveraging Design Thinking of digital marketing can be very powerful if done correctly. Developing ideas is easy. Finding the right one can be a hassle. In design thinking, throwing away what you think you know and starting from scratch opens up all sorts of possibilities. Identify your target audience and understand their needs. Communicate the […]
Demonstrating ROI – From Pharmaceutical marketing
1. Single Attribution with Revenue Cycle Projections Demonstrating ROI with this is an obvious disadvantage of first and last touch attribution is that today`s marketing investments may not pay off for quite some time, so the ROI of your current Marketing programs remain in limbo. I call this the “tyranny of time”. Approaches to Marketing […]
Pharma OTC market – expecting to exceed FMCG growth
Pharma OTC market consumption of medical services in any economy depends heavily on their accessibility and affordability. If emerging markets like India experience increased disposable income and awareness through public / private initiatives, it is clear that they will also attract ideas for capturing potential health needs. So it’s not surprising that incumbents in the […]
Metaverse Experiments – Look to what’s already happening in medicine
Metaverse is a visual representation of reality made possible by virtual reality software, according to a HealthManagement.org article. Not quite VR, not quite AR, the metaverse is a culmination of technology that offers a reality adjacent to actual reality. Communications, retail, work stations, entertainment, and healthcare make up some of the core features of the […]