Pressures on physicians are growing Digital clutter in pharma is affecting physicians from many different sources over the past several years has shown that a steady increase of new medical information, growing administrative burdens, and navigating payer pressures has left healthcare providers (HCPs) with limited time each day. Throughout 2020 and beyond, we will be […]
Author Archives: Mayur Kumar
Personalizing physician engagement – How Biopharma are doing it
Artificial intelligence (AI) is essential for pharmaceutical brands to integrate into their marketing strategies and promote interaction and the personalizing physician engagement more effectively. During the Covid19 pandemic, pharmaceutical marketers have moved from face-to-face communication to digital marketing initiatives, and a large amount of data is being collected during the campaign. Today, marketers can integrate […]
Medical learning – Blended Learning vs medical learning
Medical learning and pharmacist’s professional activities have changed significantly over the past century. These changes are in line with the evolution of the pharmacy’s main focus from drug delivery to patient care service delivery. Due to changes in the medical care environment, the role of pharmacists has also changed significantly. However, some pharmacy trainers are […]
Medical education webinar – Along with virtual discussions
Medical education webinar has been conducted for many doctors during the six months following the pandemic because it works to minimize the spread of COVID19 outbreaks. Webinars were probably the only solution to Continuing Education (CME) at this time, but months after the pandemic, their number and frequency increased significantly. In addition to telemedicine, Doctors […]
Online medical information – Importance as half information can be a risk
Online medical information using the internet for finding health can help you make more informed decisions about your health, but it is not a substitute for seeing a doctor. Some health information available on the Internet may be valuable, but you should be aware of the risks as medical misinformation or “cyber quackery” is widespread. […]
Pharma content for HCPs – Better, but with room for improvement
No other audience is as important as a healthcare provider when it comes to helping brands connect patients to life-enhancing therapies. Data released later this year confirm that outlook, but also reveal how the pharmaceutical industry can improve its position in the professional messaging mix. The Importance of Building Trust Heart rate measurements have always […]
Amplifying design thinking – To connect more with doctors
Amplifying design thinking is underway as patients demand a greater role in clinical research. They want to feel involved in planning the study and disseminating the results, and want the studies themselves to be easier to manage. The demand for patient-friendly research is increasing every year. Pharmaceutical industry executives have tried to be responsive, but […]
Design thinking method : A Human-Centered Approach for Pharma
Design thinking method purpose is to “strip away” the status of a product development expert. By connecting with real users in an authentic and personalized engagement, the pharmaceutical industry can develop a deeper understanding of the needs of the people for whom the solutions are offered. are getting produced. By taking a human-centric approach that […]
Med sales representative – Skills required for modern sales
Med sales representative is a demanding position. The best medical salespeople are competitive and persistent with a great work ethic, and that’s just the start. So what are the main characteristics of a capital medical sales representative? Read to find out Ambition and Drive Ambition tops the list when it comes to ideal qualities. Goal-oriented […]
Technology replacing MR – Possibility of better cure in future?
Technology replacing MR hu, based on studies at Massachusetts General Hospital and MIT, showed that an artificial intelligence (AI) system was equal to or better than radiologists in reading mammograms for high-risk surgical cancer lesions. A year earlier, as reported by the Journal of the American Medical Association, Google proved that computers are similar to […]