Author Archives: Mayur Kumar

Patient centricity in pharma – Things everyone should know

Patient centricity in pharma is perhaps the most squeezing need for medical care and life science associations. From drug organizations to pressing consideration offices, associations across the business are asking how they can focus on tolerant results and meet buyers assumptions for on-request care followed through on their conditions. In any case, basically slapping the […]

Pharma drug marketing strategies – Brand change from Rx to OTC

Pharma drug marketing strategies on Rx to OTC switch, achievement will rely upon your company’s capacity to accept the distinctions in the Rx and OTC plans of action. At the core of the switch is moving the concentration from patients to shoppers. As the item moves to the customer medical services industry, the group should […]

OTC drug marketing strategies – Indian phama company

OTC drug marketing strategies throughout the last many years, the Indian drug industry has been confronting various tensions emerging from expanding R&D costs, the execution of item patent system, issues identified with administrative prerequisites, and the shortfall of a solid item pipeline. Advertising procedures join all of its showcasing objectives into one exhaustive arrangement by […]

Pharmaceutical Industry Marketing – Influence on Physicians and Patients

Pharmaceutical Industry Marketing exercises to impact doctors. Past examinations showed that drug organizations prevailed with regards to overseeing doctors recommending conduct in created nations. Notwithstanding, very little examinations explored the effect of drug advertising procedures on recommending designs in emerging nations, central eastern nations. The target of this exploration was to look at the impact […]

Loss of exclusivity – Do pharma Brands value remains

Loss of exclusivity (LOE) is a characteristic achievement in a medications lifecycle. Engaged and successful late life cycle the executives can protect significant incentive for the brand. Kelloggs Corn Flakes had conventional contest inside a month of its dispatch over 100 years prior, but it’s still the predominant brand in its market. Having said that, […]

Generics drug marketing – strategies for Global Pharmaceuticals

Generics drug marketing is expected to reach USD 1.5 trillion by 2021 with a CAGR of 4 to 7% in the accompanying 5 years as demonstrated by the report conveyed by QuintilesIMS Institute-Outlook for Global Medicines through 2021. Extension in the lifestyle related illnesses and relentless illnesses, a developing people, a dispatch of imaginative and […]

Pharmaceutical marketing ways – All Different Types

Pharmaceutical marketing ways from different business sectors in each viewpoint. In the Pharmaceutical market we cannot move toward direct clients for example patients. We need to showcase our items to Doctors. Specialists are the essential client to all Pharmaceutical Companies whether it is a Generic Company or Branded Company or PCD organization. Conventional Marketing Stockist […]

Pharmaceutical market access – concepts, components, and future

Pharmaceutical market access has customarily depended vigorously upon the push technique to guarantee their items prevail on the lookout. The medication endorsement process was straightforward: it included submitting information on viability, wellbeing, and decency to the administrative organizations. Whenever endorsement was gotten, the medication was advertised to the designated doctors and apportioned by drug stores. […]

Competition in pharmaceuticals – Higher price-oriented?

Competition in pharmaceuticals area is a significant and argumentative issue, and drugs are no exemption with the patent framework being firmly identified with their opposition on the lookout. The World Trade Organization requires all nations to embrace a 20-year patent framework as a state of participation in the WTO and as needs be, the part […]