As Microsoft CEO Satya Nadella’s son Zain, who was born with Cerebral Palsy (CP), died on Tuesday at the age of 26Cerevral , this rare congenital disorder that he suffered from, has been abuzz today. While Cerebral means related to the brain, Palsy means weakness or problems with using the muscles. Hence, Cerebral Palsy is […]
Author Archives: Mayur Kumar
Why patient support programs are the need of the hour
Before COVID-19, myriad factors influenced patient adherence. Some factors – including anxiety, motivation to seek and stay on treatment, and treatment empowerment – were internal. Others, such as affordability and access to healthcare, were outside the patient’s control. During COVID-19, all of these factors have been disrupted and amplified. Social distancing drove a decline of […]
Effective Listening importance in the Patient Experience
Effective listening to the needs of the patient/family and prompt resolution of issues or concerns that arise are critical practices to reach this goal. Consistent and purposeful leader rounding accomplishes both aims. Leaders can efficiently plan their rounding cadence, track concerns, notify resolving individuals/ departments, and analyze concern trends. These practices are pivotal to prevent concerns […]
Is the Pharma Industry Developing Cultural Intelligence?
Great products, services and solutions are born at the intersection of diverse ideas, experiences, and challenges within work teams that display their capability to relate and work effectively across these differences. This cultural agility, a.k.a. cultural intelligence (CQ), is paramount to innovation and success in the new era. In an increasingly changing, technology-enabled, and disruptive […]
The Importance of Women and Diversity in Clinical Trials
Women make up 49.6% of the world’s population. Across the globe, they access medical care more frequently and actually have a significantly greater health expenditure than men. Yet up until the early 1990s, a period that saw the approval of many drugs which we still use today, women faced significant underrepresentation in clinical trials. This […]
The doctor, the patient, and the world-wide web: how the internet is changing healthcare
Internet has undoubtedly changed just about every industry on the planet. Healthcare has been no exception. Amid the greater evolution of information technology happening all around us, it’s easy to overlook the ways in which it’s altered the healthcare industry. With this in mind, we felt it was necessary to go into some detail regarding […]
Artificial Intelligence and data analytic within a pharmaceuticals company
Whether your organization has already begun the necessary process of incorporating data analytic and artificial intelligence into pharmacy operations or it is undergoing a due diligence project to decide if it’s time to implement a pharmacy technology upgrade initiative, one thing is for sure: Data analytic and artificial intelligence will have a tremendous impact on […]
What are Payer archetypes in pharma industry and why are they important?
As the economic implications of the pandemic redefine the parameters of payer decision-making, the need for agile strategic insight – and greater collaboration – has only intensified. Pharma finds itself at the brink of great change. But in a US market increasingly driven by extreme unknowns, one thing has become crystal clear: deep understanding of […]
Porter’s Five Forces Analysis of Pharmaceutical industries product
Pharmaceutical is one of the biggest industries in the US. The industry is characterized by excessively high-profit margins, and profitability exceeding costs. These are also some of the richest companies in the world with most of them having production set ups in many other countries and having strong distribution channels that completely cover the globe. […]
Mature Brands Can Be Competitive Brands for the pharma industry
Quantifying the total impact that COVID-19 has had on the pharmaceutical industry will take time and analysis. However, we do have early indications of how COVID-19 is impacting promoted vs. non- promoted in-line brands in market. Currently, the effects of COVID-19 are proving to be more severe for mature, in-line brands. Despite recent headwinds, these […]