Orphan drugs (ODs) for rare diseases (RDs) present pharma companies with the opportunity to address a substantial unmet medical need. There are approximately 7,000 RDs, and only about five percent have effective treatments. In the US, around 25-30 million people are affected by a RD; many are often chronic and deteriorating conditions, with the majority […]
Author Archives: Mayur Kumar
How digital transformations is reshaping the pharma marketing landscape
Digital Transformations in the pharmaceutical industry offers a mechanism to revise its business model, to improve production processes, and to increase its responsiveness to customers. Furthermore, the volume of data processed by pharmaceutical firms shows no sign of slowing down. This means pharmaceutical companies must act quickly in terms of building core internal digital capabilities […]
Why traceability in pharma labeling is More Important Than Ever
Pharma labeling, Bringing a new drug to market takes significant investment. By the time it reaches manufacturing status, hundreds of millions of dollars will have been spent in the trial and development phases. Once the drug enters the manufacturing process, meeting regulations and maintaining compliance adds more costs to bringing it to market. Therefore, […]
Decentralized Clinical Trials process through Digital Transformation
While most industries have suffered immense disruption during the COVID-19 pandemic, the life sciences industry has been under more pressure than most to sustain operations as usual. Maintaining normal lines of supply, and accelerating the delivery of new medicines and vaccines, have been paramount to protect lives. Yet restrictions to routine ways of working have […]
The role of artificial intelligence in Pharma Sales and Marketing
Artificial Intelligence has already proved itself as an effective tool to support the research carried out by pharmaceutical companies. However, as companies begin to invest heavily in the technology, they would be wise to explore the impact it could have commercially. In January, Paul Shawah, senior vice president of Veeva Commercial Cloud, backed Artificial Intelligence […]
Role of prescription digital therapeutics and the changing nature of healthcare
Digital therapeutics (DTx) represents a collection of technologies, products, and services across healthcare and wellness. More specifically, DTx delivers evidence-based therapeutic interventions that prevent, manage, or treat medical disorders and can either supplement or supplant existing treatments for a variety of diseases and conditions. DTx differs from diagnostics, telehealth, and other digital health products, as […]
QR codes on APIs to be made mandatory by Indian govt
The Indian government has made it mandatory to put QR codes on packages of active pharmaceutical ingredients (APIs) used in medicines to curtail the menace of counterfeit and substandard drugs in the country. The new rule will become effective from January 1 next year (2023). Having QR codes on APIs will help trace pharmaceutical firms […]
Russia-Ukraine war can impact India’s pharma sector
The Russia-Ukraine war is sending tremors to Indian drug exporters, and is likely to have an adverse impact on pharma companies and the total volume of exports this fiscal. Major drug exporters, including Dr Reddy’s Laboratories Ltd, have a significant presence in the Russia-CIS region, both in terms of employees as well as the market. […]
The biggest challenges facing Orphan Drug for Rare Diseases
Wile individually rare, orphan diseases are actually collectively common, with an estimated 350 million sufferers worldwide. Since the introduction of the US Orphan Drug Act more than 30 years ago, the number of orphan designations has skyrocketed and experts are predicting worldwide sales of these drugs will reach $176 billion by the end of 20201. […]
Pharmaceutical sales – How to succeed in it
Pharmaceutical sales strategies require a patient-centric approach, strategic campaigns with personalized content across multiple media channels, and effective ad performance measurement tactics. Pharmaceutical sales is predominantly geared toward patients through direct-to-consumer advertising, and toward prescribing healthcare professionals. For either advertising approach to be successful, marketers need to produce high-quality, personalized content on the right platforms […]