Healthcare is rapidly moving towards precision medicine, which offers a deeper understanding of human physiology using genetic insights and advances in medical technology. The global precision medicine market is estimated to reach $216.75B by 2028. Key market players, like Johnson & Johnson, IBM, Intel Corporation, Novartis, and many others, have strategic initiatives that can force industry market growth. […]
Author Archives: Mayur Kumar
Evolution of marketing techniques in pharmaceutical industry
Pharmaceutical marketing today: It’s about the drugs, not the user Evolution of marketing in pharma is big business and it continues to grow at a rapid rate. In fact, the marketing spend in the pharmaceutical sector has increased by nearly 70% in the past 20 years and now totals nearly $30 billion dollars.1 The question is […]
Pharmaceutical Metal Detection Systems: Tablets & Capsules
Fast moving pharma industries need to maximize product quality, protect the safety of their customers and meet regulatory requirements. Regulatory agencies like the Food and Drug Administration (FDA) and the United States Pharmacopoeia (USP) provide constantly evolving guidelines to evaluate contamination in pharmaceutical products. Initiatives such as quality by design (QbD) and process analytical technology […]
Marketing Plan for selling specialist therapies
Having solid healthcare marketing tactics and strategies go beyond your marketing plan; they are an investment that can do wonders for your business in both the short term and long haul, especially when it comes to patient retention and volume growth. Here are four tips that will help you define an exceptional healthcare marketing plan […]
The Health and Economic Effects of Counterfeit Drugs
Counterfeit drugs have been defined as products deliberately and fraudulently produced and/or mislabeled with respect to identity and/or source to make it appear to be a genuine product. Counterfeit medications include drugs that contain no active pharmaceutical ingredient (API), an incorrect amount of API, an inferior-quality API, a wrong API, contaminants, or repackaged expired products. […]
Closed loop marketing (CLM) and customer
Closed Loop Marketing (CLM) is a business process wherein physician behavior & attitudes are captured, analyzed and integrated into the sales & marketing process. To put it in simple words, it is a continuous cycle of customer feedback and a relevant business response devised to build stronger customer relationships, in turn leading to a significant […]
Electronic detailing (e-detailing) of pharmaceuticals to physicians
With field sales force access to physicians becoming narrower, pharma marketers are on the lookout for more efficient ways to connect with physicians and deliver impactful, value-added messages. In this landscape, Electronic detailing — the use of electronic and interactive media to reach physicians — is becoming an increasingly important part of the marketing mix. […]
Patient-Centered Care: A Model for Pharma’s Future
The Indian pharma industry needs to revise and revamp its operating model and offerings, of equal importance is the flexibility and evolution of the regulatory system. Covid-19 has shown that a comprehensive Patient-Centered Care approach is the future of healthcare and the pharma industry. It must infuse and define the industry’s purpose and vision. […]
From pill to platform: the future of pharma lies beyond illness
The pharmaceutical industry stands at a fork in the road. In one direction, the route points in a direction where more and more products become freely interchangeable ‘no-name commodities’. In the other direction lie escalating clashes with US and European politicians over prices and value. Just consider Hillary Clinton’s recent broadsides, saying “It’s wrong when […]
Pharma brand marketing to HCP’s – What should be the ideal frequency?
The pharmaceutical industry is vast and highly competitive, and effectively pharma brand marketing to physician and consumers relies significantly on how well you can define and execute your marketing goals while adapting your strategy to deal with the ever-evolving landscape. Pharmaceutical marketers have tons of tools and resources at their disposal, from audience targeting […]