Branding strategy of both the field
Pharmacy is a science field that combines health and chemical sciences and is responsible for ensuring the safe and effective supply of medicines to patients. FMCG (Fast-moving Consumer Goods) is a term used by consumers in their daily lives. Examples: toothpaste, personal care products, hair care products.
One of the most important branding strategy is that the drug market is related to the availability or availability of drugs or medical devices used to diagnose, prevent, or treat a particular medical condition (disease). The FMCG market deals with the supply or availability of FMCG.
The pharmaceutical market is a tightly regulated market. The FMCG market is not a regulated market.
The manufacture, supply, or use of medicinal products is regulated by national regulatory laws and agencies to ensure the specific quality and standards of such products. USFDA, CDSCO, GMP, etc. No restrictions apply to the manufacture, supply or use of FMCG products.
Another branding strategy is for both the drug being available at retail pharmacies and having to be sold by a qualified registered pharmacist with a registered doctor (physician) prescription. FMCG is available at all convenience stores and stores and can be bought and sold by any consumer without government or legal intervention.
The concept of “consumer” and “customer” depends on the prescription and OTC drug. With FMCG, the buyer is free to buy and consume the product.
For prescription drugs, the doctor is the actual customer and the patient is the consumer, as the sale of the drug is only affected by the doctor’s prescription. With FMCG, there is no difference between customers and consumers.
For OTC drugs, the patient is a customer because no doctor’s prescription is required to purchase an OTC drug. With FMCG Case, there is no difference between customers and consumers.
Drug prices are regulated by NPPA and DPCO. However, this price regulation applies only to some life-saving drugs. FMCG has no price restrictions.
Drug advertising is regulated by regulatory agencies. There are no restrictions on FMCG or drug advertising.
Prescription drugs should not be advertised on social media such as television, radio or public places. However, FMCG’s domestic advertising law requires you to follow some basic guidelines.
Prescription drugs are sold through direct marketing, where a medical representative acts as an intermediary between the company and the customer (doctor). However, OTC products can be promoted on social media.
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