Since its inception, the use of medical affairs expertise has significantly increased. The experts largely consist of medical science liaisons (MSLs) who liaise with KOLs as their unbiased, scientific partners. They also help pharma companies understand the unmet needs of these stakeholders, thereby enabling refinement of strategies. According to the benchmarks developed by the ZS […]
Category Archives: Blogs
What is Decision Analytics & How Does it Help Life Sciences Business Intelligence?
What is Decision Analytics? Derived from Google Research and Development, DI combines behavioral research with AI/ML-based decision making for data-driven technology application. It enables the structured discovery of decision points and their decision context, which incorporates who the decision maker is, the default decision in the absence of data, what alternatives a user might choose, […]
Upskilling medical sales team in a data-driven world
Medical sales team have long been recognized for their medical and scientific expertise, straddling the worlds of science and clinical experience. With the rapid proliferation of health data – from real-world evidence, medical information queries, HCP behavioral data, social media content, scientific studies, and medical research – today’s medical sales teams have access to patient-centric […]
Multicultural Marketing in pharma – What can Pharma Brand Marketers Can Learn from Consumer Brands
Multicultural Marketing in pharma campaign strategy includes targeting people of different cultural backgrounds individually but with the brand’s same overarching touch. It’s all about meeting the needs of specific target audience segments instead of delivering an impersonal message designed for both everyone and no one in particular. We’ve compiled some of the most effective tactics […]
Multicultural Marketing in Pharma: A Competitive Advantage
As Peter Drucker, renowned educator, management consultant, and author, said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” This mantra holds true with multicultural marketing in the pharmaceutical industry. Successful pharmaceutical marketing should focus on providing personalized care to the right […]
How to become more patient-centric in pharma
The Indian pharma industry needs to revise and revamp its operating model and offerings, of equal importance is the flexibility and evolution of the regulatory system. Covid-19 has shown that a comprehensive patient-centric in pharma approach is the future of healthcare and the pharma industry. It must infuse and define the industry’s purpose and vision. […]
New Cancer Treatments – Less selling, more science can help best doctors
Cancer is not a single disease but a collection of diseases. It is complex and does not readily give up its secrets. Despite the challenges cancer poses, scientists and clinicians continue to hone the way in which they diagnose and treat it. Modern medicine means that diagnosis rates for many cancers are up, as […]
Pharma partners – Examples for patient advocacy programs
People living with debilitating conditions and life-threatening diseases are often put in the terrible position of having to wait even though they lack the luxury of time for scientific advances that take years to reach the market, preventing them from accessing their much-needed benefits. A remedy is coming from an unexpected and long-underutilized source: partnerships […]
Patient advocacy programs – It’s importance in drug development
The role of patient advocacy programs is a broad one — from supporter, to sponsor, to campaigner, to spokesperson and beyond. Indeed, patient advocacy means different things to different stakeholders, says Keri McDonough, senior team leader, Biosector 2, a Syneos Health company. When patient advocacy groups talk about advocacy they typically mean systems-based activism at […]
Recyclable packaging – Can it turn the pharma industry green?
With green manufacturing and chemistry efforts underway, its important to remember the long-term impacts of your packaging on the environment. Due to the many regulations within the pharmaceutical industry regarding the safety of packaging, it is challenging for companies to be innovative in their design and makeup. Packages containing medicine must be tamper resistant and […]