COVID-19 is fast-tracking the industry’s slow move from fewer in-person Pharma HCP dealings visits to digital and virtual approaches. COVID-19 has driven vast changes in what healthcare providers need and value from pharma companies, and as a result, the industry is striving to develop new ways to engage with physicians. Experts say this is just […]
Category Archives: Blogs
Modular content – Partnered Up for marketing teams and healthcare agencies
Modular content explodes content silos Technology expert Dion Hinchcliffe recently described the evolution of the modern CMS as moving from that of a central content repository to “a spoke on a hub” that connects the authoring endpoint, third-party integrations and the myriad channels driving the end-user experience. The power of modular content in this hub-and-spoke […]
Pharmaceutical giant Sanofi – Behind the scenes of its rebranding
A little over a year ago, Pfizer changed its logo and corporate websites and today Sanofi is making the same move. The French Big Pharma’s rebrand centers on a clean, lower case new logo with two purple dots at the start and end of its name. The two purple dots embody the scientific journey between […]
Digital channels – Helping to Engage HCPs
Pharma sales teams experienced approximately three years’ worth of digital transformation in just a few months. Yet many organizations have yet to maximize the impact of their new digital capabilities. Some still regard the changes that came about during the pandemic as a temporary fix rather than a new way of working. Companies now […]
Gamification of health education – A systematic review
There is a worldwide shortage of health workers, and this issue requires innovative education solutions. Serious gaming and gamification education have the potential to provide a quality, cost-effective, novel approach that is flexible, portable, and enjoyable and allow interaction with tutors and peers. Objective The aim of this systematic review was to evaluate […]
Gamification in medical – How can it improve patient adherence
Gamification in medical can be used to encourage better medication management as a method to save the global healthcare industry billions every year. The cost of people failing to take their medication isn’t a small one or an issue that’s restricted to certain countries. In the U.K., it’s estimated that £300 million is wasted on […]
Gamification for patient care – medical education, and virtual engagement
Gamification for patient care uses extrinsic and intrinsic rewards to motivate users to change their behaviours. It may be helpful (together with other tools) for preventive medicine by encouraging things like smoking cessation, healthy sleep habits, good nutrition, weight management, and health literacy. Employers have the opportunity to take this type of gamification to […]
Quality Manual – what is it and what should it contain?
Quality Manual, continuous improvement, and overall customer satisfaction, you need a quality management system (QMS). An effective pharmaceutical quality management system promotes a customer-focused culture, encourages employee involvement, and incorporates other QMS principles for highly regulated industries. Here are eight things you should include when building your quality management system. Organizations succeed when they […]
Life Science Marketing Challenges of mergers and acquisitions – Understanding the impact
Mergers and acquisitions are with few exceptions organizationally complex and emotionally demanding. Not only is there uncertainty among employees about the future but the passion and purpose of the work is an intrinsic motivator that most often stops with limited warning. “It can be like having trained for a marathon and arriving at the race […]
Rebranding of sanofi for pharmaceuticals – All tightened up for rolling out a new logo and purpose
Rebranding of sanofi which include some of the sub brands like Sanofi Pasteur and Sanofi Genzyme will be united under the Sanofi brand. Internally staffers will continue to work under one of four global business units: Pasteur is the vaccines business unit and Genzyme is the specialty care business unit. The other two units are […]