The International Society for Pharmaceutical Engineering’s (ISPE) Pharma 4.0 Special Interest Group (SIG) has been working since 2015 to translate how Industry 4.0 impacts pharmaceutical regulations and pharma manufacturing’s unique requirements. ISPE elieves moving to Pharma 4.0 Technologies represents a competitive advantage to the extent that not embracing its potential might be a business risk. […]
Category Archives: Blogs
Padma Awards 2022: 10 doctors in list of Padma Shri awardees
This year the President has approved conferment of 128 Padma Awards 2022 including 2 duo cases (in a duo case the Award is counted as one) as per list below. The list comprises Padma Vibhushan 17 Padma Bhushan and 107 Padma Shri Awards. 3 of the awardees are women and the list also includes 10 […]
Freebies to doctors – Preventing tax cut claims by pharmaceuticals companies
The 2022 budget prohibits pharmaceutical companies from claiming freebies to doctors tax cuts under section 37 of the act. This simply means that these expenses are not considered business deductions and will count as taxable profit for the pharmaceutical industry. The Memorandum of Understanding explaining the provisions of the Expropriation Bill 2022 states that […]
Indian Union Budget 2022 for the Pharmaceutical sector
The Healthcare and Pharmaceutical Sector responded positively to the Union Budget 2022 presented by Finance Minister Nirmala Sitharaman. While the Union Budget 2022 acknowledged the accelerated improvement in health infrastructure in the past two years, it concentrated on the development of a ‘National Tele Mental Health Programme’ to further strengthen mental health services. In the […]
Return on investment – Defining sales and marketing
Today’s data-driven digital marketing relies on more than a single irrelevant metric, such as click-through rate, cost-per-acquisition (CPA), and cost-effectiveness (ROAS). To justify an investment, marketers need to show management and executive-level decision makers how these indicators affect their bottom line. Measuring Return on investment is more important than ever for content marketers. But are […]
Data transparency will built the future of trust
Data transparency, Business have a customer “trust” issue. What’s more, the issue is deteriorating. Consistently, the news features are loaded up with associations selling, manhandling, and misusing customer information. Furthermore with ill defined situations that accompany advanced information driven abilities like computerized reasoning (AI) and AI (ML), we are going towards a few intriguing times. […]
Healthcare Content marketing and and Healthcare Content Writing Challenges for Pharma marketers
Healthcare Content marketing is an inbound strategy focused on creating and sharing content that reaches your target audience and encourages them to take specific actions. For companies servicing the pharmaceutical industry, this approach can bring significant benefits as it provides added value and a non-invasive way to educate viewers. What is the difference between […]
Pharma marketers guide to engage with Physicians and Patients
Pharma marketers guide, marketing strategy usually have a dual focus – HCPs and patients. Some highlevel elements apply to both groups, but different channels and formats work for HCPs than for patients in tactical execution. Pharmaceutical Content Marketing Pharma marketers guide with content marketing can help with the positioning of a new product, generate awareness […]
Miracle Drug – That advances health Changed the World
It`s easy to take a lot of today`s pharmaceutical offerings for granted. They`re staples in our medicine cabinets or constantly in our face via television commercials. But it wasn’t long ago that the pills and cures we don`t think twice about today seemed as far away as a cure for Ebola or Zika. The […]
Patient feedback Vs. Survey results: Diagnosing the disconnect with actionable data
A patient satisfaction survey is a set of questions used to collect patient’s feedback from a patient to measure patient satisfaction with the quality and care provided by the healthcare provider. The Patient Satisfaction Survey Questionnaire helps assess the basic indicators of overall patient care that help healthcare organizations understand the level of care provided […]