Approach to HCP engagement, The behaviours of healthcare experts (HCPs) are converting and withinside the final 6 months, there was a big boom of their use of social media. Many HCPs had been posting on-line at extra than double their standard price and pharmaceutical groups had been accelerating their virtual plans and approaches through getting […]
Category Archives: Blogs
Branding strategy – Comparison between Pharma and FMCG
Branding strategy of both the field Pharmacy is a science field that combines health and chemical sciences and is responsible for ensuring the safe and effective supply of medicines to patients. FMCG (Fast-moving Consumer Goods) is a term used by consumers in their daily lives. Examples: toothpaste, personal care products, hair care products. One of […]
Improving HCP engagement by In-person Channel Optimization Model
Improving HCP engagement, Many pharmaceutical companies are rethinking strategic partnerships and developing new features to support sales and marketing programs that are essential to continued success. These new features enable real-time engagement and decision making through HCP’s preferred channels. With this in mind, the pharmaceutical industry is in increasing demand for solutions that provide a […]
Data Analytics – Smart way to engage with HCP community
Companies now have a unique opportunity to rethink their customer retention strategies and find new technologies to serve health professionals (HCPs) more effectively. Leverage data analytics and key insights to deliver customized content and communication faster through HCP’s priority channels. In short, the pursuit of digital excellence must be a priority for life science brands […]
Employee happiness – For Improving Scalability
Employee happiness makes your agency Korea successful. Happy Employee’s are greater creative, progressive and devoted than their sad counterparts. And, they`re much more likely to stick around for a long-time period. Nurture Workplace Appreciation with Empuls Simple, normal gestures of appreciation withinside the place of job have demonstrated to paintings magic in bringing groups closer, […]
Positive customer experience – Providing through pharma content
Positive customer experience problem in the pharmaceutical industry is old news and old terminology. All mission statements imply this. All the pharmaceutical company executives we know want to focus more on it. Still, the 2011 Harris survey ranked the pharmaceutical industry as one of the most customer-friendly industries, down 43% from a similar 1997 survey. […]
Medical marketing funnel for Healthcare Practices
Medical marketing funnel is a staple for sales-primarily based totally businesses, however you may make it paintings to your exercise too. In fact, your sufferers undergo comparable steps whilst deciding on a physician as they do whilst figuring out to buy an item. Top of the Funnel At this phase, an affected person is simply […]
Storytelling and E-Detailing – Why they Work Well Together When Promoting Your Pharma Brand
Storytelling and E-Detailing. As field workers continue to lose access to doctors, pharmaceutical marketers are looking for more efficient ways to connect with doctors and deliver high-impact, value-added messages. In this situation, details (the use of electronic and interactive media to contact doctors) are becoming an increasingly important part of the marketing mix. Most doctors […]
Pharmaceutical content marketing – How to Cure What Ails you
Pharmaceutical content marketing, According to a recent study by the Pew Research Center, about eight in ten Americans use a search engine to look for symptoms before consulting a doctor. The overwhelming majority (90%) of this group say they started with sites like WebMD aimed at providing medical information. Why are more and more people […]
Google Keyword Trends – What Can they Teach Pharma marketers
Google Keyword Trends, Players in the pharmaceutical industry aren’t only competing with tons of brands for attention, but they’re faced with chasing a higher baseline of trust from their consumers. Rules and regulations can make marketing for pharmaceuticals a little bit of a different beast than most, but the ultimate goal of brand exposure and […]