1. Single Attribution with Revenue Cycle Projections Demonstrating ROI with this is an obvious disadvantage of first and last touch attribution is that today`s marketing investments may not pay off for quite some time, so the ROI of your current Marketing programs remain in limbo. I call this the “tyranny of time”. Approaches to Marketing […]
Category Archives: Blogs
Pharma OTC market – expecting to exceed FMCG growth
Pharma OTC market consumption of medical services in any economy depends heavily on their accessibility and affordability. If emerging markets like India experience increased disposable income and awareness through public / private initiatives, it is clear that they will also attract ideas for capturing potential health needs. So it’s not surprising that incumbents in the […]
Metaverse Experiments – Look to what’s already happening in medicine
Metaverse is a visual representation of reality made possible by virtual reality software, according to a HealthManagement.org article. Not quite VR, not quite AR, the metaverse is a culmination of technology that offers a reality adjacent to actual reality. Communications, retail, work stations, entertainment, and healthcare make up some of the core features of the […]
Medical devices and pharmaceuticals – Two different worlds in one health setting
Medical devices and pharmaceuticals continue to gain momentum, entering new markets around the world and providing technological advances in disease management in a variety of conditions. However, such interventions can also carry predictable and unpredictable risks and, under certain circumstances, can have immediate, life-threatening consequences. Regulators assessing market approval for new products should weigh the […]
Multichannel measurement – It’s Not All About ROI
Multichannel measurement in the pandemic predicted that marketers would spend 14.4% more on search advertising in 2020. However, in the early days of the pandemic, online search declined, and marketers weren’t getting the return on investment they expected from paid search advertising. However, despite the ongoing pandemic, marketers still expect search advertising spending to increase […]
Roi via online marketing – Can it be generated through OTC
During the COVID 19 pandemic, pharmaceutical brands had to keep their sales force fixed. As a result, marketers in organizations that focused primarily on face-to-face communication to reach doctors were soon forced to switch to a digital approach. During this time, pharmaceutical marketers have experienced higher ROI in their marketing initiatives by running campaigns on […]
Rare disease communities – Can teach pharma a lesson?
Rare disease communities have flowed from pharmaceutical companies to doctors to patients. Through the internet and social media, patients have access to not only medical journals, but also other patients and caregivers dealing with the same illness. The average person does not have the medical expertise or scientific training to interpret some of the information, […]
Gamification for learning – Drug Discovery and Development process
Gamification for learning works because our reaction to games is deeply embedded in our psychology. Kevin Werbach, an associate professor of law and business ethics at the University of Pennsylvania’s Wharton School, wrote in the conversation. Game design techniques recognize our innate desire to recognize patterns, solve puzzles, overcome challenges, collaborate with others, and experience […]
Using gamification for engagement – How Pharma industry can use it
If you have a smartphone, you may have already encountered gamification. An app that earns points and badges when you reach a new level or complete a task (usually a wellness challenge) is a form of gamification. Gamification uses extrinsic and intrinsic rewards to motivate users to change their behavior. It may help preventive medicine […]
Games for pharma marketing – How pharma marketers use it
Games for pharma marketing are starting to get attention by the medical industry as the influx of GenXers and Years into today’s workforce is pushing the industry`s conservative management leaders to play more games. Cuttingedge, fast paced, highly competitive computer based simulations and games designed to educate as they engage are gaining traction in the […]