Engagement with caregivers makes all financial and practical decisions for the patient. It’s time for a pharmaceutical company marketer to understand the caregiver’s mindset. Career Demography Caregivers are important, but often invisible forces behind US health care. In fact, each year, their total unpaid work exceeds the cost of all Medicaids. According to a 2015 […]
Category Archives: Blogs
Pharmacy of the world’ – India’s potential to be
Pharmacy of the world’, the Indian pharmaceutical industry has the opportunity to play a greater role in the safety of global drug supply. Financial and political incentives can help achieve this. In 1969, Indian pharmaceuticals had a 5% market share in India and global pharmaceutical companies had a 95% share. By 2020, the opposite was […]
Medical equipment marketing strategies – Noticeable by Doctors
Medical equipment marketing strategies only help doctors grow, the process is simple and many other conveniences are noted. However, due to limited time and endless promises, doctors do not have time to contact the medical device manufacturer and need to develop an improved medical device marketing strategy. 3 Medical device marketing tactics include 1. Communication […]
Elizabeth Holmes verdict – What could it mean for healthcare marketing
Elizabeth Holmes verdict got more attention because the story of Theranos Icarus ended with the founder’s belief that he was fooling investors, scientists and biotechnology entrepreneurs. Theranos claims to have developed an innovative medical device that can detect a variety of diseases and conditions from just a few drops of blood. After the story cracks […]
Marketing with ophthalmology services – Boosting medical Business
Marketing with ophthalmology services For many years, the actual marketing of medical care, such as ophthalmic care, has been a good service only in well-maintained care. The rest was mostly word-of-mouth and customer loyalty. Even if you can invest in TV and radio advertising, the general public may be suspicious and disgusted by doctors who […]
Social media marketing – Strategies for Doctors
Social media marketing doctor’s strategy is useful if you are a cosmetology and wellness practice owner, doctor, plastic surgeon, medical spa owner, dentist, or other medical professional, but value and importance. Of the strategy it can be difficult to understand this to figure out. Still, it’s a valuable and necessary tool that can help you […]
COVID TV ads – Pfizer’ s first vaccination TV commercial
COVID TV ads indicate that Pfizer is addressing two major issues caused by the COVID 19 pandemic. The first commercial explores how people suffering from unemployment and loss of insurance can help pay for prescription drugs, and the second commercial addresses the uncertainty and anxiety many people are currently feeling. And guarantee the viewer that […]
Leveraging digital for marketing – Step by Pharma to market better
Leveraging digital for marketing has spread to all sectors and the pharmaceutical industry is no longer behind the competition. Despite being one of the slowest adopters of digital technology, pharmaceutical companies are making great efforts to try out a variety of digital tools and products. New technologies such as artificial intelligence (AI), machine learning (ML), […]
Social Media medical affairs – Mastering Process
Social Media medical affairs uses Twitter to publicly share and discuss valuable disease-specific information. This creates a conversation that deserves billions of health tweets. How can you sift all this data to find exactly what you need in minutes? Leading pharmaceutical companies are using the Sympur signal to search for business intelligence Social Media medical […]
Ophthalmology evolution – Process To Meet New Challenges
Ophthalmology evolution has long been awaited at public hospitals common in the United States, United Kingdom, Australia, Singapore and Hong Kong. A study in the United Kingdom found that 22 weeks of delay in treatment resulted in patients suffering harm that could have been avoided with previous interventions, such as permanent deterioration of vision and […]