During the COVID-19 pandemic, biopharmaceutical companies proactively interrupted face-to-face interactions between their representatives and physicians, in order to protect patients, healthcare professionals and their own employees have replaced in-office visits and face-to-face congresses with digital innovation in the pharma – virtual meetings, webinars, etc. Overworked healthcare professionals are under high pressure, and a lot of […]
Category Archives: Blogs
The New Rules of HCP Engagement
There are many questions that the pharmaceutical industry has to answer, but what’s clear is that the way this sector relates to HCPs (Healthcare Professionals) is changing. A common industry practice is that the company’s sales team is in charge of visiting the doctor to convey the latest product news. Now, the Digital Revolution is […]
Online Medical education: pharma industry’s evolving relationship with healthcare professionals
Computers are increasingly used in Online Medical education. Online Medical education (e-learning) is moving from textbooks in electronic format (that are increasingly enhanced by the use of multimedia adjuncts) to a truly interactive medium that can be delivered to meet the educational needs of students and postgraduate learners. For doctors and other healthcare professionals, medical […]
How does conducting survey among doctors help the pharma sector?
As medicine grows in complexity, it is imperative for physicians to update their knowledge base and practice to reflect current standards of care. Postgraduate training offers a golden opportunity for resident physicians to create a strong foundation of concepts in medicine. There is a need for assessing the knowledge of residents regarding established clinical practice […]
Effectiveness of Case based learning in clinical practice for HCPs.
Case based learning (CBL) is a practical approach to learning where in students develop problem solving skills by being exposed to ‘problems’ or ‘cases’ that are replicas of actual scenarios that they may face at work. It is based on the principles of situated learning theory(Lave & Wenger, 1991) which postulates that learning happens best […]
Reimagining virtual roundtable discussion for doctors
Virtual roundtable discussion enable participants to network, learn and benefit from the shared knowledge and experience of the group through moderated dialogue around one specific topic – without leaving the comfort of their own surroundings. At its highest level, the goal is to share expert advice or relevant industry trends. Virtual roundtable discussion discussions are […]
Trends Transforming the Continuing Medical Education Landscape
Continuing medical education (CME) plays a critical role in medical research and healthcare as it bridges the gap between academic research and clinical practice. It provides healthcare practitioners (HCPs) with well-balanced, real-world information that is disease-oriented and aligned to patient needs and global healthcare trends. Thus, it enables HCPs to improve their competency, address healthcare […]
Different campaigns and strategies for Engaging with Physicians / HCPs
Evidence from the realist review has been used to create a decision support resource for those wishing to develop Internet‐based learning courses. The resource consists of a series of important questions for course developers to ask and address when considering implementing and designing an Internet‐based learning course. Each of the questions in the decision support […]
How physicians learn and how to design learning experiences for them
How Physicians Learn and How to Design Learning Experiences for Them: An Approach Based on an Interpretive Review of Evidence Donald E. Moore, Jr., Ph.D.Vanderbilt School of Medicine Researchers from multiple studies over the past several years have reported that there are distressing gaps between the healthcare services that patients receive and those that they […]
What are the different types of CME activities for medical learning?
CME stands for Continuing Medical Education and is described by the Accreditation Council for Continuing Medical Education (ACCME) as “educational activities which serve to maintain, develop, or increase the knowledge increase the knowledge, skills, and professional performance and relationships that a physician uses to provide services for patients, the public or the profession.” Educational activities […]