Counterfeit drugs have been defined as products deliberately and fraudulently produced and/or mislabeled with respect to identity and/or source to make it appear to be a genuine product. Counterfeit medications include drugs that contain no active pharmaceutical ingredient (API), an incorrect amount of API, an inferior-quality API, a wrong API, contaminants, or repackaged expired products. […]
Category Archives: Blogs
Closed loop marketing (CLM) and customer
Closed Loop Marketing (CLM) is a business process wherein physician behavior & attitudes are captured, analyzed and integrated into the sales & marketing process. To put it in simple words, it is a continuous cycle of customer feedback and a relevant business response devised to build stronger customer relationships, in turn leading to a significant […]
Electronic detailing (e-detailing) of pharmaceuticals to physicians
With field sales force access to physicians becoming narrower, pharma marketers are on the lookout for more efficient ways to connect with physicians and deliver impactful, value-added messages. In this landscape, Electronic detailing — the use of electronic and interactive media to reach physicians — is becoming an increasingly important part of the marketing mix. […]
Patient-Centered Care: A Model for Pharma’s Future
The Indian pharma industry needs to revise and revamp its operating model and offerings, of equal importance is the flexibility and evolution of the regulatory system. Covid-19 has shown that a comprehensive Patient-Centered Care approach is the future of healthcare and the pharma industry. It must infuse and define the industry’s purpose and vision. […]
From pill to platform: the future of pharma lies beyond illness
The pharmaceutical industry stands at a fork in the road. In one direction, the route points in a direction where more and more products become freely interchangeable ‘no-name commodities’. In the other direction lie escalating clashes with US and European politicians over prices and value. Just consider Hillary Clinton’s recent broadsides, saying “It’s wrong when […]
Pharma brand marketing to HCP’s – What should be the ideal frequency?
The pharmaceutical industry is vast and highly competitive, and effectively pharma brand marketing to physician and consumers relies significantly on how well you can define and execute your marketing goals while adapting your strategy to deal with the ever-evolving landscape. Pharmaceutical marketers have tons of tools and resources at their disposal, from audience targeting […]
Digital strategy – How can the Pharma industry measure effectiveness of it
Digital strategy has already transformed the pharma and healthcare industry in many ways such as greater levels of transparency, patient communication and drug development. In addition, due to its unrivalled cost-effectiveness, digital strategy marketing strategies offer a variety of meaningful ways to connect and treat prospective clients and customers. In this article, we […]
COVID-19 Opens a New Era for Real World Evidence in Pharma
The COVID-19 pandemic is unarguably the most consequential global event of 2020. Lockdowns have crippled the global economy. The impact of pandemic will likely cascade over this decade as well. Almost all the industries are undergoing massive transformation and healthcare is no different. The COVID-19 pandemic and its enormous impact on healthcare systems has accelerated […]
Perception is Reality – Integrating Virtual and Augmented Reality Across Pharma
Augmented reality can take technology to a new level to improve patient outcomes and the healthcare journey. Augmented reality, the technology originally popularized as part of simulators and virtual reality games more than a decade ago, is gaining traction today in the pharma space. AR is related to a general concept called mediated reality, in […]
Augmented Reality in Pharma Industry: How the Game Changing?
Augmented reality (AR) and virtual reality (VR) are immersive technologies that combine virtual and real environments. Termed together, AR and VR are referred to as Extended Reality or XR technology and are rapidly redefining what’s possible in healthcare. Virtual reality (VR) experiences happen when the user is fully immersed in a virtual environment that […]