Medico-Marketing copywriting consistently existed in the Pharma business. Acknowledgment and execution of the most recent innovations and clinical gadget advancement are very incessant. your inventive endeavors will satisfy your right expectation just when medical services suppliers and patients know about your item’s presence. It will not work if your item stays in a couple of […]
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Second brand strategy in pharma industry helps address risks of emerging markets.
Launching a second brand is a marketing strategy to address an unmet need distinct from the current brand. In the pharmaceutical industry there are several instances of manufacturers marketing a drug for different indications as independent brands. However, in addition to the “new brand for new indication” approach, drug manufacturers have also frequently re-launched a […]
Techniques For Building Sales Relationships for pharma brand managers
Pharmaceutical sales, Building Sales Relationships usually start with product presentation to an individual or group of medical practitioners with subsequent follow up to ensure brand prescription and dispensing. This aspect of the job is often times frustrating. Success at this level is propelled by lots of interwoven factors which include sound product and industry knowledge, […]