Pharma industry boasts of some of the most interesting marketing stories in terms of product launches, creating a new market and spreading education for a disease. We bring you 10 such remarkable case studies that will give you some food for thought for your own product or area of work. These stories also defy the age-old concept that pharma marketing must be boring and banal. At every step of the way these companies challenged the stereotypes, pushed the boundaries, came with unconventional strategies, and did the unthinkable.