Rebranding of sanofi which include some of the sub brands like Sanofi Pasteur and Sanofi Genzyme will be united under the Sanofi brand. Internally staffers will continue to work under one of four global business units: Pasteur is the vaccines business unit and Genzyme is the specialty care business unit. The other two units are general medicine and consumer healthcare. 

The refreshed branding represents the integrated way in which the company will work to achieve its ambition to transform the practice of medicine. Josep Catllà head of corporate affairs at Sanofi said 

Sanofi Rebranding of sanofi marked on these changes because  of the loss of well-known shareholders. 

“It’s the only major pharmaceutical company left that still has such a large portfolio. We want to get into everything from vaccine prevention  to the most extreme and rarest diseases on the other side of the business to everything in between from cancer to multiple sclerosis. ]. Our portfolio is the result of  more than 500 years of mergers and acquisitions. 

When Sanofi acquired a company however it didn’t change the culture look and feel of its focus with Catlla saying the company had been “very fragmented over the years. recent in this sense”. 

Sanofi wanted to find a theme that unifies and connects all of its businesses and employees. The company listened to stakeholders both internally and externally including the healthcare community and patients. Out of that it came up with a new purpose which is that Sanofi “cases the miracle of science to improve people’s lives’ ‘ said Catlla. 

Some feedback it received: using the words “miracle “ and”science “ together may be seen as provocative since science is rational and data driven and miracles are more aspirational. 

“Yes science is very exact but the effects of science can be super emotional to the point where they are seen as a miracle” said Catllà. For example when paracetamol makes a bad headache go away it can feel like a miracle to patients. 

Sanofi used the word “chasing” in its purpose statement because when a company chases something it means it is determined and resilient to obtain it, said Catlla. 

Sanofi wanted to get away from typical pharma jargon that leans on outcomes and impacting patients. 

“Improving people’s lives is more genuine to what we do,” said Catllà. “In some cases we cure in others we bring etter health or life extension but in all the cases we bring hope to people.” 

Sanofi has also revealed a new logo which was “inspired by the simple and motion oriented codes of the tech industry” it said in a statement. The two purple dots embody the scientific journey between a starting point — wondering “what if?” — and a finish line. In other words the eureka moment where innovative solutions are unlocked to impact people’s lives. 

Sanofi started to think about itself differently when CEO Paul Hudson joined the company in 2019. That December Sanofi launched its Play to Win strategy which focuses on applying its platform for innovation to produce first and estinclass treatments and vaccines. 

While business names are changing the internal structure and reporting lines will remain the same and there will be no layoffs or people moving in relation to the changes. 

This helps to position the comms team in a much more strategic manner throughout the company” Catllà said. 

To promote the rebranding of sanofi Sanofi is launching a series of films internally and externally with employees talking about the company “to tell our own story” , said Catllà. Staffers discuss why they work at Sanofi and what they love about their jobs. 

One employee is a scientist who had cancer “so she can talk to you as a researcher and also as a patient” said Catllà. Others discuss how personal passions for dance and boxing link to their roles. 

“We have one single brand film now but we will reveal individual stories of all the people in that film in the next few months so they can tell us more,” said Catllà. 

Hudson sent a note to all employees on Thursday about the changes including the brand film. Sanofi also regarded all of its social media channels on Thursday.

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