Storytelling in healthcare marketing, we have access to video, one of the most powerful storytelling media ever created. However, health care marketers often do not understand the true potential of this medium. Can’t you believe it? Check out some of the shots below. It may look familiar.
Pushing the limits As you can see, there is room for improvement and there are plenty of opportunities to make healthcare brands stand out from the crowd. By breaking away from the expected visual clichés such as lab coats, back pads, and holding hands that are pervasive in the market, healthcare marketers can harness the power of storytelling in healthcare to differentiate their brands from their competitors. You can try to make it. Let’s look at some examples of unexpected health indicators by Frederick Swanston.
Reinventing the Customer Voice
Customer Voice is the norm of healthcare. And why? Patient stories are often powerful and heartfelt. However, with so many testimonials used by healthcare brands across the country, how do you get your story heard and remembered? Here, we chose a unique approach to tell the patient’s story, emphasizing the brand’s commitment to “specialist care for each unique individual.” Look at the results:
Every hospital has a story like this. But by telling the story in an unexpected and unique way, your ads are memorable and much more intimate with your audience than traditional introductory text. This maximizes the chances that your video will tell your brand story.
And the beauty of video is that it can be used across channels. Below is an example of how this format was played in an enhanced version of the campaign’s landing page, as well as 15 teaser videos used as pre-roll ads.
When used properly, the storytelling in healthcare marketing is a powerful tool that healthcare marketers can use to help their brands reach their goals. Therefore, don’t settle for the typical approach adopted by many healthcare brands.
Tell your story
Every great story starts with a central theme. This is the heart of your brand. Without it, it would be impossible to tell a cohesive, memorable story. To get to the heart of the story, here are some questions you can ask yourself about the brand.
What makes you unique? What can you do that no one else can? What kind of problem would you like to solve? How are you?. Once you know the answer, you can create your own story.
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