Closed Loop Marketing (CLM) is a business process wherein physician behavior & attitudes are captured, analyzed and integrated into the sales & marketing process. To put it in simple words, it is a continuous cycle of customer feedback and a relevant business response devised to build stronger customer relationships, in turn leading to a significant […]
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Will Closed-Loop Marketing Energize the Pharma Sales Process?
The social, demographic and economic context in which the Pharma Sales Process operates is changing dramatically, with huge implications for the industry as a whole. All these challenges have major ramifications for the way in which pharmaceutical companies market and sell the medicines they develop. With these challenges comes pressure to gain efficiencies in all […]