Design thinking method purpose is to “strip away” the status of a product development expert. By connecting with real users in an authentic and personalized engagement, the pharmaceutical industry can develop a deeper understanding of the needs of the people for whom the solutions are offered. are getting produced. By taking a human-centric approach that […]
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How pharma can amplify design thinking to connect more with consumers
Design thinking is a term used to represent a set of cognitive, strategic and practical processes by which design concepts are developed. Patients are demanding a stronger role in clinical research. They want to feel as though they’re involved in trial planning and the dissemination of results, and they want the trials themselves to be […]