In the immediate aftermath of lockdown measures and travel restrictions, pharma teams initially relied on video calls to meet and collaborate. But this quickly became unwieldy due to the ongoing, multi-stakeholder nature of work across medical affairs, clinical, and commercial divisions. And the pharma strategy in 2021, one-off meetings via video platforms quickly dropped off […]
Tag Archives: digital engagement
How medical representatives can shift to digital engagement.
As a healthcare business, when medical representatives shift to digital engagement in healthcare it can feel overwhelming. Deciding which emerging technologies are worth investing in and getting your team on board with change is often the hardest part. Look, adapting to the digital era requires a shift towards a flexible and risk-taking mindset. The need […]
Learn How to Develop a New Pharma Launch Strategy That Wins
The pain is becoming all too common for many pharmaceutical executives. After a decade or more of investment in drug development and clinical trials, a company launches a promising new product only to see sales fall far short of expectations. Our research shows that nearly 50% of launches over the past eight years have underperformed […]
How Pharmaceutical Marketing is Adapting to Changing Consumer Trends
Consumer trends are now more involved in decisions related to their care, and with shifting reimbursement and regulatory environments, pharmaceutical companies should change the way they develop, market and sell their products, according to a new report from the Health Research Institute. While the pharmaceutical industry has historically interacted with patients through clinical trials and […]
Will COVID-19 Usher in a New Era in Pharma Marketing?
The pharma sector suffered a crippling blow as the pandemic made its way to the world unannounced, forcing sales representatives off the road and blocking them indoors. Marketers then turned to the medium which had been waiting to be explored to its full potential: digital, New Era in Pharma Marketing To reduce the risk of […]
Tips for Choosing and Evaluating online Continuing Medical Education Courses
Thanks to online and mobile learning, it is easier than ever to complete/continuing medical education, conveniently, and inexpensively. But with the influx of new providers coming to the market, it’s more important than ever to know what to look for. Choosing a CME (Continuing Medical Education) provider that is unfamiliar with your license renewal requirements […]
How digital engagement is changing healthcare.
Healthcare is in the midst of a shift never before seen. Information and technology are advancing at rates faster than our ability to adapt. Changing healthcare, along with social forces such as the health 2.0 movement, are redefining the role of the doctor and patient. But we are effectively unprepared to deal with what lies […]