It is important for pharma marketers today, to have dedicated a pharma content marketing for every brand, supported by a content marketing budget that caters to today’s digital-savvy customers. Importance of content marketing We want to create content to address our target customers’ concerns, genuinely. Only when we identify with the customer’s pain points and […]
Tag Archives: Digital marketing
Digital pharmaceutical marketing is transforming healthcare industry.
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing. Gone are the times of door-to-door sales and descriptive phone calls for pharmaceutical marketing. Digital marketing is […]