Healthcare systems around the world are feeling the effects of COVID-19 at varying degrees: Hospitals are feeling pressure from extreme spikes in care while physician practices are treating a dwindling number of (non-COVID-19) patients. The pandemic is shifting healthcare providers’ focus and leaving some with less time and fewer resources to care for patients with […]
Tag Archives: doctor engagement
Should pharmaceutical digital strategy be more focused towards patient or doctor engagement?
Pharmaceutical digital strategy that might have been adopted in the last few months due to the cancellation of events throughout the pharmaceutical and life science calendar is to focus on delivering digital material to delegates of some of those events which have been moved into digital environments. The COVID-19 crisis has meant that most pharmaceutical […]