Launching a second brand is a marketing strategy to address an unmet need distinct from the current brand. In the pharmaceutical industry there are several instances of manufacturers marketing a drug for different indications as independent brands. However, in addition to the “new brand for new indication” approach, drug manufacturers have also frequently re-launched a […]
Tag Archives: emerging markets
The challenges of conducting effective pharmaceutical market research in emerging markets.
Pharmaceutical market research and marketing research are often confused and used interchangeably. Market Research: Determination and assessment of qualitative and quantitative dimensions of a market. Marketing Research: Analysis of the effects of various marketing activities of a company or its competitors. Healthcare market trends are constantly changing. To keep up, businesses carry market research in […]