Engagement with caregivers – How can pharma do it

Engagement with caregivers makes all  financial and practical decisions for the patient. It’s time for a pharmaceutical company marketer to understand the caregiver’s mindset.  Career Demography Caregivers are important, but often invisible forces behind US health care. In fact, each year, their total unpaid work exceeds the cost of  all Medicaids. According to a 2015 […]