The Market in the Pharma Industry is $900 billion and this figure is fully expected to exceed $1,1 trillions in the next few years. In fact, recent studies show the industry is growing at a rate of 5%, which is just behind the two other major healthcare segments – medical services and equipment. As a […]
Tag Archives: Market in the Pharma Industry
Beyond the Pills: When Value Meets Pharma
A move toward value-based arrangements in pharmaceuticals is a positive step toward creating a more sustainable healthcare system – Value Meets Pharma. But this will require broader changes in pharmaceutical business models than many anticipate. Ensuring a medication’s maximal value is delivered requires interaction with a complex side of the healthcare system most pharma companies […]
How pharma marketers can win customer in a digital world
The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. Dramatic changes in the traditional roles and dynamics of healthcare stakeholders have basic implications for pharma companies. The digital revolution […]
To market in the Pharma Industry, Content is crucial for attracting the attention of your prospects.
Remember that content is crucial for attracting the attention of your prospects. Content is what drives engagements, so make sure that you strike the right balance between being overly promotional and publishing content that the viewer wants to see. As one of the newer pharmaceutical marketing tactics to be used by drug manufacturers, social media […]