Customers are no longer content to buy a drug simply because of a doctor’s recommendation. In a study of 13,000 patients, 89% initiated a conversation with their physician about alternative treatment options, and 70% think decisions made about their treatment should be a collaborative effort with their doctor. While the pressure is on physicians, patient […]
Tag Archives: patient engagement
Should pharmaceutical digital strategy be more focused towards patient or doctor engagement?
Pharmaceutical digital strategy that might have been adopted in the last few months due to the cancellation of events throughout the pharmaceutical and life science calendar is to focus on delivering digital material to delegates of some of those events which have been moved into digital environments. The COVID-19 crisis has meant that most pharmaceutical […]