It is probably reasonable enough by now to talk about the Drug launch readiness landscape for medicines and vaccines as pre- and post-COVID. We can also say with some certainty that nothing will ever be the same again. The marketing landscape is dynamic as ever, more so with communication routes evolving at lightning speed and […]
Tag Archives: Pharma Industry
Customer Relationship Management in the Pharmaceutical Industry
The pharmaceutical market is getting more and more competitive every day and many companies are finding it challenging to secure solid financial returns. This has led many pharmaceutical companies to seek innovative ways to stay ahead in the market and improve their financial returns. With the rise of Customer Relationship Management, a number of pharmaceutical […]
Second brand strategy in pharma industry helps address risks of emerging markets.
Launching a second brand is a marketing strategy to address an unmet need distinct from the current brand. In the pharmaceutical industry there are several instances of manufacturers marketing a drug for different indications as independent brands. However, in addition to the “new brand for new indication” approach, drug manufacturers have also frequently re-launched a […]
The pharma industry needs to focus on customer experiences rather than just products.
Customer Experiences – It’s a strange time in pharmaceutical marketing. Just when most industries are finding it easier to reach customers than ever before, pharma companies are finding it more difficult. As drugs fall off the patent cliff, marketing budgets are being slashed. As regulators get tougher, marketers are losing access to healthcare professionals. And […]
To market in the Pharma Industry, Content is crucial for attracting the attention of your prospects.
Remember that content is crucial for attracting the attention of your prospects. Content is what drives engagements, so make sure that you strike the right balance between being overly promotional and publishing content that the viewer wants to see. As one of the newer pharmaceutical marketing tactics to be used by drug manufacturers, social media […]