Pharma marketers leading omnichannel and data strategy for an outsized pharma company strongly recommended grabbing every opportunity to understand your customer, gather data from various touchpoints, then create a customized , relevant service for patrons . For an industry that has long functioned within iron-clad regulatory boundaries, this might be a milestone moment. Some Digital […]
Tag Archives: pharma marketers
What pharma marketers can learn from Disney?
Multichannel marketing first became familiar terminology when the internet became part of the marketing mix. At first, the different channels were completely separate. Cross channel marketing has the subtle difference that the channels are connected together. A typical example of cross channel marketing is running an integrated campaign that involves using email and social media […]
The Future is Phygital: Physical and Digital for pharma marketers.
What is phygital? The future is Phygital Phygital simply combines the words physical and digital to create a new word: phygital. The future is Phygital, while it’s not exactly clear who coined the term, we started using it at the height of the COVID-19 pandemic. Why? Because we noticed more companies quickly adjusting their strategies […]
Ways pharma marketers can boost physician engagement via telehealth.
Face-to-face interactions between pharma and physicians have essentially ceased overnight during the COVID-19 pandemic, but that doesn’t mean HCPs have stopped looking for new medical information. In fact, they are engaging with digital education platforms more than ever before, suggesting that these channels could fill the gaps now left in pharma’s marketing program i.e. pharma […]
Brand Purpose, a route to regaining trust in Big Pharma cos.
Healthcare and Pharma are now facing more disruption than ever. Incorporating purpose at times of external crisis is vital not only for saving and maintaining brand purpose, but also for boosting internal team morale, and reconciling public trust. External change is inevitable. All industries operate within an environment made up of micro and macro components, […]
How pharma marketers can win customer in a digital world
The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. Dramatic changes in the traditional roles and dynamics of healthcare stakeholders have basic implications for pharma companies. The digital revolution […]