World of Pharma Marketing, thirty years from now, 85% of the two billion people who will be over the age of 60 will expect to be more involved and empowered in decisions that manage their health. But most of the World of Pharma Marketing is woefully unprepared for how they’ll deliver value in a digital-first […]
Tag Archives: Pharma Marketing
The Race Against Digital Darwinism in pharma marketing.
It is heartening to see that Pharma marketers have finally decided to include digital into their marketing mix. Even if catalyzed by Covid, this is good news. Evan Schwartz called it “digital Darwinism” – a phenomenon that caused technology to evolve faster than the society which adopts it. Digital has become a new way of […]
Pharma’s ‘marketing mindset’ holds back its use of doctor’s communities.
Many social media tools are available for health care professionals (HCPs), including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual reality and gaming environments. These tools can be used to improve or enhance professional networking and education, organizational promotion, patient care, patient education and public health programs. The pharmaceutical industry would benefit from […]
Opportunity for pharma marketing: Social media engagement with doctors
Physicians, patients and everyone else in the world now embrace Social media engagement/ digital tools to learn and connect with one another. In response to this interest in digital engagement, the pharmaceutical industry must embrace commercial strategies that reach, appeal to and educate an ever-expanding online audience. The healthcare profession is now going digital, following […]
Digital is reinventing the critical role of medical representatives in pharma marketing.
The pharmaceutical sales model has been shaken to its core recently, and it will be interesting to see what lasting changes will take effect after COVID restrictions in HCP’s offices begin to relax. With physician access rates deteriorating for the better part of a decade, the pandemic has only accelerated the journey for pharma sales […]
Learn How to Develop a New Pharma Launch Strategy That Wins
The pain is becoming all too common for many pharmaceutical executives. After a decade or more of investment in drug development and clinical trials, a company launches a promising new product only to see sales fall far short of expectations. Our research shows that nearly 50% of launches over the past eight years have underperformed […]
How Pharmaceutical Marketing is Adapting to Changing Consumer Trends
Consumer trends are now more involved in decisions related to their care, and with shifting reimbursement and regulatory environments, pharmaceutical companies should change the way they develop, market and sell their products, according to a new report from the Health Research Institute. While the pharmaceutical industry has historically interacted with patients through clinical trials and […]
Marketing to the Rare Diseases Community
Diagnosing and treating a rare disease is difficult on a good day. Length of time to diagnosis (often more than five years), lack of therapies (there are effective therapies for less than five percent of 7,000 known rare diseases) and small patient populations (Rare Diseases Community) all lead to significant challenges for the healthcare industry […]
Customer-Centric Multi-Channel Pharma Marketing
Most industries are adopting multichannel marketing (MCM), but the pharma sector lags behind compared to other industries. It is often said that the pharmaceutical industry can’t match the kind of advanced Multi-Channel Pharma Marketing seen in sectors such as the retail and travel industries because of the high level of regulation and how it can […]
Medical representatives (MRs) are the greatest assets in Pharma marketing.
With the advent of more complex or/and specialty medicines and launch of new companies/molecules/brands, the industry continues to add new layers of Medical representatives. With increasing competition, the industry continues to further add MRs to improve coverage of untapped doctors/regions/locations. The line-up outside the doctor clinics are only getting longer by the day, drastically reducing […]