Pharmaceutical companies directly and indirectly contribute to the health and well-being of people of all ages. From breakthrough treatments of chronic diseases and illnesses to everyday medicines, the pharmaceutical industry discovers, develops and manufactures a variety of medicines and treatments through different channels and different types of companies. Brand Developer Large and small companies make […]
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Healthcare Personas for Pharma: Defining target market of pharmaceutical companies.
Healthcare Personas help you discover and stay focused on your audience. They showcase your audience’s motivations, challenges, concerns and behaviors – the things that underpin the healthcare decisions they make – so that you can build structures, processes, designs and content that resonate with them. In the healthcare industry, your organization might have a variety […]