Pharma market research is encountering an industry stoppage. In the midst of this, numerous players in the area are trying to change their R&D motor into a wellspring of upper hand to flourish. In such cases, successful PMR is vital. Moreover, current prescriptions are arriving at immersion levels, making it much more significant for pharma […]
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The challenges of conducting effective pharmaceutical market research in emerging markets.
Pharmaceutical market research and marketing research are often confused and used interchangeably. Market Research: Determination and assessment of qualitative and quantitative dimensions of a market. Marketing Research: Analysis of the effects of various marketing activities of a company or its competitors. Healthcare market trends are constantly changing. To keep up, businesses carry market research in […]