Planning in the phygital world – Pharma Brand Promotional Planning

Planning in the phygital world is seldom viewed as fun or innovative. “Gracious, I just saw the best promotion… ” were seldom the words verbally expressed with regards to a pharma crusade. Regardless of whether it’s because of a delicate, awkward subject or mediocre, indistinct advertisement symbolism, some pharma promotions could be enlightening, best case […]