The Evolving World of Pharma Marketing

Pharmaceutical/pharma marketing is the last element of an information continuum, where research concepts are transformed into practical therapeutic tools and where information is progressively layered and made more useful to the health care system. The health care system is responding to the evolving trend toward integrated health management by implementing a multi-disciplinary approach to health […]

Online Medical education: pharma industry’s evolving relationship with healthcare professionals

Computers are increasingly used in Online Medical education. Online Medical education (e-learning) is moving from textbooks in electronic format (that are increasingly enhanced by the use of multimedia adjuncts) to a truly interactive medium that can be delivered to meet the educational needs of students and postgraduate learners. For doctors and other healthcare professionals, medical […]