Blockbuster drugs, building and sustaining billion-dollar brands

A blockbuster drug is a very popular drug that generates annual sales of $1 billion or more for the company that sells it. Common blockbuster drugs are Vioxx, Lipitor, and Zoloft. Blockbuster drugs are used for common ailments, such as diabetes, cholesterol, high blood pressure, and cancer, that many individuals face. Examples in recent years […]