World of Pharma Marketing, the entire customer landscape for pharmaceutical drug marketing is shifting faster than ever before. Around the world, people are living longer. By 2050, two billion people will be over 60 years old. In the U.S., the number of people 65 years of age and older is expected to double to 100 […]
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The Evolving World of Pharma Marketing
World of Pharma Marketing, thirty years from now, 85% of the two billion people who will be over the age of 60 will expect to be more involved and empowered in decisions that manage their health. But most of the World of Pharma Marketing is woefully unprepared for how they’ll deliver value in a digital-first […]